2012 Awards

John Lewis

Grand Prix Winner Gold award winner
Making the nation cry...and buy
John Lewis
Adam & Eve , Manning Gottlieb OMD
2012

Metropolitan Police

Best New Learning sponsored by Clear Channel Gold award winner Best Demonstration of Consumer Partcipation sponsored by Facebook
The case in defence of Deon
The Metropolitan Police Service
Abbott Mead Vickers BBDO
2012

Snickers

Effectiveness Company of the Year sponsored by Thinkbox Gold award winner Best International sponsored byVelti
You're not you when you're hungry
Mars
Abbott Mead Vickers BBDO
2012

Walkers

Effectiveness Company of the Year sponsored by Thinkbox Gold award winner
Going from good to great
PepsiCo UK
Abbott Mead Vickers BBDO
2012

Aldi

Gold award winner
The like brands campaign
Aldi
McCann Manchester
2012

British Gas

Gold award winner
Taking British Gas back to the future
British Gas
CHI & Partners
2012

Cadbury Dairy Milk

Gold award winner Best Use of Insight sponsored by Future Foundation
A meetha journey
Cadbury India
Ogilvy & Mather India
2012

Department for Transport

Gold award winner
Drink Drive 70s through to the present
Department for Transport
Leo Burnett
2012

Digital UK

Gold award winner Best Channel Planning sponsored by Microsoft
Leaving no-one behind
Digital UK (in partnership with BBC Help Scheme)
DLKW Lowe , Digital UK, MediaCom, BBC Switchover Help Scheme
2012

Dove

Gold award winner
Dove winning in China
Unilever China
Ogilvy & Mather Shanghai
2012

Health Promotion Board Singapore

Gold award winner
I Quit - From anti-smoking to pro-quitting
Health Promotion Board Singapore
Ogilvy and Mather Singapore
2012

McDonald's

Gold award winner
Getting Britain lovin' it once again
McDonald's Restaurants
Leo Burnett
2012

Virgin Atlantic

Gold award winner
Taking on the world with a dash of 'je ne sais quoi'
Virgin Atlantic
RKCR/Y&R , Gyro, OMD International, Hall & Partners
2012

Which?

Gold award winner
Which? subscriber recruitment
Which?
Mike Colling & Co
2012

Art Fund

Silver award winner
Never without art
Art Fund
101
2012

Danone Activia

Silver award winner
How a little bit of T.L.C. made a market leader
Danone
RKCR/Y&R
2012

IBM

Silver award winner
Watson
IBM
Ogilvy & Mather NY
2012

Magnum Gold?!

Silver award winner
How one golden integrated idea sold 130 million ice-creams
Unilever
Lowe and Partners , Lola Madrid
2012

Nikon

Silver award winner
I AM Nikon
Nikon Europe BV
Jung von Matt AG
2012

Nissan

Silver award winner
What is the most efficient path between two points?
Nissan Brazil
Lew'Lara\TBWA
2012

The National Lottery

Silver award winner
How doing 'one hundred things one per cent better' helped Camelot achieve record sales
Camelot
MPG Media Contacts
2012

VO5 Extreme Style

Silver award winner
Building Cred-Stock for VO5 Extreme Style 2004-2011
Unilever
Euro RSCG London
2012

Waitrose

Silver award winner Best Dedication to Effectiveness sponsored by Warc
The best ever Christmas
Waitrose
Bartle Bogle Hegarty
2012

Yorkshire Tea

Silver award winner
Taking Yorkshire Tea to the World - the story of Little Urn
Taylors of Harrogate
Beattie McGuinness Bungay
2012

BT

Effectiveness Company of the Year sponsored by Thinkbox Bronze award winner
How understanding the ordinary can achieve extraordinary results
BT
Abbott Mead Vickers BBDO
2012

Audi

Bronze award winner
The Audi A1 - A big idea, condensed
Audi
Bartle Bogle Hegarty
2012

Boots

Bronze award winner
Keeping the girls coming in
Boots UK
Mother
2012

Dove Hair

Bronze award winner
Favourite things
Unilever
Ogilvy & Mather
2012

Gordon's

Bronze award winner
Shall we G&T down to business?
Diageo
Bartle Bogle Hegarty
2012

Bronze award winner
Give in to the power of TV. Give in to Gü.
Gu
DDB UK
2012

LV=

Bronze award winner
The power of love
LV=
Designate Communications , 24-7ideas.com
2012

Shangri-La Hotels & Resorts

Bronze award winner
It's in our nature
Shangri-La Asia
Ogilvy & Mather HK
2012

Ta Chong Bank

Bronze award winner
Dream rangers
Ta Chong Bank
Ogilvy & Mather Taipei
2012

Velvet

Bronze award winner
Sustainability sells - Velvet Three Trees
SCA
Fallon London
2012

Virgin Trains

Bronze award winner
Don't go zombie, go Virgin Trains
Virgin Trains
Elvis , Manning Gottlieb OMD
2012