2010 Awards

Hovis

Grand Prix Winner Gold award winner Effectiveness Company of the Year sponsored by Thinkbox
As Good Today As It's Ever Been
Premier Foods
MCBD
2010

TDA Teacher Recruitment

The Channon Prize for Best New Learning Gold award winner Best Multi-Channel
Best In Class: How influencing behaviour with a new media strategy helped nudge teacher recruitment to record levels
Training and Development Agency for Schools (TDA)
DDB UK , MEC
2010

essential Waitrose

Gold award winner
Essential Waitrose
Waitrose
MCBD , Manning Gottlieb OMD
2010

O2

Gold award winner Best Media
The O2: A new blueprint for sponsorship
Telefónica
VCCP
2010

Sainsbury's

Gold award winner
Feed Your Family For a Fiver: How a communications idea helped Sainsbury's through the recession
Sainsbury's
AMV BBDO
2010

Stroke Awareness

Gold award winner
How The Department Of Health's Stroke Awareness Campaign Acted Fast
Department of Health
DLKW
2010

Wispa

Gold award winner The Broadbent Prize for Best Dedication to Effectiveness
For the Love of Wispa: A social media-driven success story
Cadbury
Fallon London
2010

Audi

Silver award winner
The New More Fuel Efficient Audi Communications Model
Audi UK
BBH
2010

Barclaycard

Silver award winner
Sliding Our Way Into a Greater Share of The Future
Barclaycard
BBH
2010

Bisto

Silver award winner
Aah Night: How Bisto turned gravy granules into family togetherness
Premier Foods
McCann Erickson Advertising
2010

BT Total Broadband

Silver award winner
Making a Total Success of Broadband
BT Group
AMV BBDO , BT
2010

Cadbury Dairy Milk

Silver award winner The Broadbent Prize for Best Dedication to Effectiveness
The Joy of Content: How a new communications model is paying back for Cadbury
Cadbury
Fallon London
2010

Comfort Fabric Conditioner

Silver award winner
Comfort challenges the 'rules' and wins big in South-East Asia
Unilever Asia Private
Ogilvy & Mather Asia Pacific
2010

Heinz

Silver award winner
It Has to be Heinz: Maintaining Leadership in Uncertain Times
H J Heinz Co
AMV BBDO
2010

HSBC

Silver award winner Best International
How a brand idea helped create the world's strongest financial brand
HSBC
JWT
2010

KFC

Silver award winner
Fresh Chicken, Fresh Users, Fresh Growth
Yum Restaurants International
BBH
2010

Lloyds TSB

Silver award winner
An Extraordinary Journey: How a simple idea transformed the fortunes of the UK’s largest bank
Lloyds TSB
RKCR/Y&R
2010

Robinsons Fruit Shoot

Silver award winner
Kicking The Habit: How we freed Fruit Shoot from its promotional addiction
Britvic
BBH
2010

Self Assessment

Silver award winner Best Short-Term Effect
Change Without Chaos
HMRC/ COI
MCBD , PHD Media, Elvis
2010

Surf

Silver award winner
Adding Value To A Value Brand: How Surf went from the bottom of the laundry basket to the UK's fastest growing FMCG brand
Unilever
BBH
2010

thetrainline.com

Silver award winner
Back On Track: Using communications to change entrenched behaviour
The Trainline
DLKW
2010

THINK!

Silver award winner
THINK! 2000-2008: How one word helped save a thousand lives
Department for Transport
Leo Burnett , Abbott Mead Vickers BBDO Ltd
2010

T-Mobile

Silver award winner
Life's for sharing, even in a recession
T-Mobile
Saatchi & Saatchi , MediaCom
2010

Tobacco Control

Silver award winner
A new approach to an old problem
Department of Health
Partners Andrews Aldridge , MCBD, MEC
2010

Virgin Atlantic

Silver award winner
Still Red Hot, Even In A Downturn
Virgin Atlantic
RKCR/Y&R , Manning Gottlieb OMD
2010

Barclays

Bronze award winner
Take One Small Step: How communications helped Barclays to ride out the financial storm
Barclays
BBH
2010

Barclays Wealth

Bronze award winner
Barclays Wealth Global Launch
Barclays
Ogilvy & Mather Advertising
2010

Berocca

Bronze award winner
Moving From Sickness To Health: How Berocca achieved big growth when it stopped acting like a multi-vitamin
Bayer Consumer Care
JWT
2010

Corsodyl

Bronze award winner
Starting a revolution in oral health
GSK
MediaCom
2010

Dove Deodorant

Bronze award winner
Making the Boring Beautiful: How Dove Deodorant has turned armpits to underarms
Unilever
Ogilvy & Mather Advertising
2010

Everest

Bronze award winner
TV Advertising is Dead, Long Live TV Advertising
Everest
MBA , Mindshare
2010

Forevermark

Bronze award winner
Diamond Bride
Forevermark Diamonds Private
JWT Mumbai
2010

Kärcher Pressure Washers

Bronze award winner
Men Just Want To Have Fun: How getting to grips with the complex mind of man became the catalyst for growth for Kärcher Pressure Washers
Kärcher UK
HMDG
2010

Kodak

Bronze award winner
An Unlikely David - Print and Prosper: The 2009 Kodak Inkjet Printer campaign
Kodak
Ogilvy & Mather Advertising
2010

MTR

Bronze award winner
How branding generated sales, even in a recession
MTR Corporation
Ogilvy & Mather Advertising Hong Kong
2010

Orange

Bronze award winner
Pistemap: How skiing inspired transformation in digital marketing for Orange
Orange
i-level
2010

Remember A Charity

Bronze award winner
Pennies from Heaven
The Remember A Charity Consortium
DDB UK
2010

The Co-operative Food

Bronze award winner
The Co-operative Food: 'Good with Food'
The Co-operative Food
McCann Erickson Advertising
2010