The IPA will be holding a series of "How to Win an IPA Effectiveness Award" workshops to offer advice and help with writing your paper. Further details on 2010 workshops will be posted here shortly. Powerpoint presentations from previous workshops can be downloaded below.
'How to win an IPA Effectiveness Award' Workshop, Tuesday 12th January 2010, Edinburgh
Hamish Pringle, Director General, IPA & Gurdeep Puri, Founder of The Effectiveness Partnership and a 2009 Judge will be conducting a workshop for those considering writing an IPA paper. Hamish and Gurdeep will discuss ways of calculating and demonstrating your return on marketing communications expenditure, and offer top tips on getting started and how to win.
Hamish Pringle started his career at Ogilvy, Benson & Mather as a graduate trainee in 1973. After spells at several agencies including his own, Hamish become Director General of the IPA in 2001. Gurdeep Puri was Head of Effectiveness at Leo Burnett until 2008 where he won five IPA Effectiveness Awards (including a Gold in 2006), before co-founding The Effectiveness Partnership, which specialises in helping agencies and clients better understand the commercial value of their creative output. Gurdeep was an IPA Effectiveness Awards Judge in 2009.
Taking place at Newhaven, 77 Montgomery Street, Edinburgh EH7 5HZ, from 4pm - 6pm.
To register for your free place please email sonja@ipa.co.uk
Download Gurdeep Puri's presentation here .
'How to win an IPA Effectiveness Award' Workshop, Monday 14th December 2009
The IPA Effectiveness Awards 2010 are open for entry to agencies, media owners and clients worldwide.
On Monday 14th December, David Golding, Founding Partner of Adam & Eve and Convenor of 2010 Awards; and Marie Oldham, Chief Strategy Officer, Media Planning Group and Deputy Convenor of the Awards, will conduct a workshop for those considering writing an IPA paper. David and Marie will discuss ways of calculating and demonstrating your return on marketing communications expenditure, and offer top tips on how to get started and how to win.
David joined RKCR/Y&R as Head of Planning in 2004, helping steer the agency to being IPA Effectiveness Agency of the Year and to picking up the IPA Effectiveness Grand Prix in 2006 for M&S before going on to co-found Adam & Eve in 2008. Marie Oldham is the Chief Strategy Officer of Media Planning Group, a Best Idea and Silver Award winning agency from 2007 with their 'Magners' case study.
Taking place at the IPA, 44 Belgrave Square, London, SW1X 8QS at 8.45am for a 9am start, finishing by 10.30am. To register for your free place email julie@ipa.co.uk
Download David Golding's and Marie Oldham's presentation here.
'How to win an IPA Effectiveness Award' Workshop for Healthcare Agencies, Tuesday 17th November 2009
The IPA Effectiveness Awards 2010 are open for entry to agencies, media owners and clients worldwide. The IPA Healthcare committee have looked at the 30 year history of these awards and rightly feel that there has not been enough representation from healthcare agencies or indeed case studies on OTC or Healthcare Professional communications. In fact out of the 1,400 case studies in the IPA dataBANK only 35 of them have pharma clients.
On Tuesday 17th November, David Golding, Founding Partner of Adam & Eve and Convenor of 2010 Awards will conduct a workshop for those interested in finding out more about how to overcome issues around confidentiality and client sign off, ways of calculating and demonstrating your return of marketing communications expenditure and generally about how to enter the Awards.
Taking place at the IPA, 44 Belgrave Square, London, SW1X 8QS at 8.45am for a 9am start, finishing by 10.30am. To register for your free place email julie@ipa.co.uk
IPA Effectiveness Awards Workshop - Shanghai, China Tuesday, 3rd November 2009
Programme
Welcome and introduction on how to write an IPA Effectiveness Award paper by Janet Hull, IPA Marketing Director.
Top tips on what the judges are looking for and how to win.
Case studies on:
- 2008 IPA Effectiveness Award Winner, 'Motorola', by Ed Bell, Regional Planning Director, Ogilvy & Mather, Beijing
- 2008 IPA Effectiveness Awards Grand Prix Winner, 'Johnnie Walker' by Tracey Lee, Planning Director, BBH Shanghai
Question & Answer session
This event is taking place on Tuesday 3rd November 2009 from 9:00am -11:30am at:
Ogilvy Group Shanghai (22nd floor-Red Ball room)
26/F The Center
989 Changle Road
Shanghai 200031
Tel. (86 21) 2405 1888
Please note, the workshop will be conducted in English. We would be happy to provide a translator if required, so please confirm when booking.
If you wish to attend the workshop, please contact Pamela Perl by email, pamela@ipa.co.uk no later than Monday, 26th October.