I'm Telling You That's The Way It Happened! How 'True Stories' Created A Category And Transformed A Company (1998)
Campaign: I'm Telling You That's The Way It Happened! How 'True Stories' Created A Category And Transformed A Company
Brand: Bacardi Breezer
Client: Bacardi-Martini Uk
Agencies: Mccann-Erickson Advertising
Authors: Jeremy Diamond
Judge's Comments: