Winners Gallery [2009 - 1980]

1998 Awards

Army Recruitment

Gold award winner

Putting The Army Back In Business
The Army
Saatchi & Saatchi
1998

Audi

Bronze award winner

Members Only - How Advertising Helped Audi Join The Prestige Car Club
Audi Uk
Bartle Bogle Hegarty
1998

Bacardi Breezer

Bronze award winner

I'm Telling You That's The Way It Happened! How 'True Stories' Created A Category And Transformed A Company
Bacardi-Martini Uk
Mccann-Erickson Advertising
1998

Batchelors Supernoodles

Bronze award winner

Batcheors Supernoodles - Leading From The Front
Van Den Bergh Foods
Mother
1998

Boots Advantage Card

Bronze award winner

Shopping - The Purest Pleasure Of All
Boots The Chemist
J Walter Thompson
1998

Bud Ice

Bronze award winner

The Launch Of Bud Ice - How Advertising Helped Strengthen Rather Than Dilute The Budweiser Brand
Anheuser Busch European Trade
Ddb London
1998

Chicago Town Pizza

Bronze award winner

How Advertising Turned A Small Amount Of Dough Into A Substantial Slice Of The Frozen Pizza Market
Shcwan's Europe
Bdh Tbwa
1998

Christian Aid

Gold award winner

Strengthening The Poor
Christian Aid
Partners Bddh
1998

Clean & Clear

Bronze award winner

Johnson's Clean & Clear : Getting Real About Global Advertising In A Local Market
Johnson & Johnson
Ddb London
1998

Colgate Toothpaste

Gold award winner

Colgate - The Science Behind The Smile
Colgate Palmolive
Rainey Kelly Campbell Roalfe/Y&R
1998

Direct Debit

Bronze award winner

The Popularisation Of Direct Debit - The Effects Not Of One Campaign But Of Several
Bacs
Euro Rscg London
1998

Drugs Education

Gold award winner Grand Prix Winner

Hea Drugs Education Campaign: How Advertising Turned The Tide
Health Education Authority
Dfgw
1998

Famous Grouse

Bronze award winner

The Famous Grouse: From 'On The Rocks' To 'A Large One' - Breaking The Rules Of Marketing In A Post Mature Market
Matthew Gloag & Son Ltd
Abbott Mead Vickers.Bbdo
1998

Ford Galaxy

Bronze award winner

Ford Galaxy - Building Brand Value For Ford
Ford Motor Company Limited
Rainey Kelly Campbell Roalfe/Y&R
1998

Imodium

Bronze award winner

Imodium : Turning Leadership Into Dominance
Johnson & Johnson. Msd
Saatchi & Saatchi
1998

Impulse

Bronze award winner

Giving A Brand Options: How Advertising Helped Reverse The Decline Of Impulse
Elida Faberge
Ogilvy & Mather
1998

Littlewoods Pools

Bronze award winner

Helping Littlewoods Pools Get A Result
Littlewoods Leisure
D'arcy
1998

Marmite

Gold award winner

Marmite-How The 'Growing Up Spread 'Just Carried On Growing
Bestfoods Uk Ltd
Ddb London
1998

Marmoleum

Bronze award winner

The King Is Dead, Long Live The King
Forbo Nairn
Morgan Partnership
1998

North West Water

Bronze award winner

Reversing The Flow - How Advertising Has Changed Stakeholder Perceptions Of North West Water
North West Water
Bdh Tbwa
1998

Olivio

Silver award winner

How Olivio Learned To Enjoy Life With Retailer Brands
Van Den Bergh Foods
Bartle Bogle Hegarty
1998

One2one

Silver award winner Best New Client

One2many: How Advertising Affected A Brand's Stakeholders
One2one
Bartle Bogle Hegarty
1998

Orange

Gold award winner Best New Learning (The Charles Channon Award)

The Ftse's Bright, The Ftse's Orange
Orange
Wcrs
1998

Physical Activity Campaign Scotland

Bronze award winner

Gavin Hastings Really Does Walk On Water - How Hebs Used Advertising To Increase Physical Activity In Scotland
Health Education Board For Scotland
The Bridge
1998

Pizza Hut

Bronze award winner

Turning Around The Way You Look At Pizza Hut
Pizza Hut Uk Ltd
Abbott Mead Vickers.Bbdo
1998

Polaroid

Bronze award winner

How Living For The Moment Gave Polaroid A Future
Polaroid Europe
Bartle Bogle Hegarty
1998

Red Meat (Mlc)

Silver award winner

Pulling Around The Red Meat Market - Advertising's Effects Along The Value Chain
Meat & Livestock Commission
Ddb London
1998

Volkswagen

Gold award winner

How Advertising Helped Volkswagen And It's Dealers To Recover Their Profitability
Volkswagen Uk
Ddb London
1998

Wallis

Bronze award winner

How Wallis Dressed To Kill Two Birds With One Stone
Wallis
Bartle Bogle Hegarty
1998