Below is a list of the top thirty case studies (listed alphabetical by brand) from the last 30 years as voted for by past and present Convenors of Judges.
Andrex : Sold On A Pup Scott J Walter Thompson 1992
Firing up the Quattro. How Audi accelerated into the 21st Century Audi UK Bartle Bogle Hegarty 2008
Barnardo’s BMP DDB 2002
How 15 Years Of Consistent Advertising Helped Bmw Treble Sales Without Losing Prestige BMW (GB) WCRS 1994
It's good to talk British Telecom Business Abbot Mead Vickers. BBDO 1996
Don't give them an easy ride The Home Office Rainey Kelly Campbell Roalfe Y&R 2006
Dettol : A Chase History D'Arcy Macmanus & Masius 1980
Direct Line Mortimer Whittaker O’Sullivan and MediaCom 2004
Felix: how continuity saved the cat Nestlé Purina DDB London 2006
Hea Drugs Education Campaign: How Advertising Turned The Tide Health Education Authority Dfgw 1998
ICI dulux whites ICI Banks hoggins o'shea fcb 1984
The 'big john' campaign: advertising in the beer market Courage Ddb london 1982
From whisky producer to global icon: The story of 'Keep Walking' Diageo Bartle Bogle Hegarty 2008
Krona Margarine ~ How Advertising Helped Make Krona A Brand Leader Krona Margarine Davidson Pearce 1980
Your M&S Marks & Spencer Rainey Kelly Campbell Roalfe Y&R 2006
Marmite-How The 'Growing Up Spread 'Just Carried On Growing Bestfoods Uk Ltd Ddb London 1998
The Milkman Relaunch - How Advertising Halted A Long Term Decline In Share National Dairy Council Ddb London 1992
O2 campaign VCCP VCCP 2004
The Ftse's Bright, The Ftse's Orange Orange Wcrs 1998
Pepperami - The Consequences Of Unleashing A Beast Van Den Bergh Foods Lintas 1994
How The Chimps Kept PG Tips Brand Leader Through 35 Years Of Intense Competition Brooke Bond Foods Ddb London 1990
How an idea helped make Sainsbury's great again Sainsbury's Abbott Mead Vickers.BBDO 2008
Skoda: It's a Skoda. Honest Skoda Fallon 2002
How incredible advertising power helped solvite add real value to the wallpaper adhesive market Henkel Consumer Adhesives BDH TBWA 2000
Stella Artois - reassuringly profitable Interbrew UK Lowe 2000
How 'every little helps' was a great help to Tesco Tesco Plc Lowe 2000
Tobacco Control campaign AMV.BBDO Bartle Bogle Hegarty and Euro RSCG London 2004
Virgin Mobile Rainey Kelly Campbell Roalfe/Y&R Rainey Kelly Campbell Roalfe/Y&R 2004
Volkswagen Golf: 30 years in the making Volkswagen UK DDB London and MediaCom 2006
The march of winalot prime Spillers foods Ogilvy & mather 1988
Best Dedication to Effectiveness (The Simon Broadbent Award)