1. Who can enter
The IPA Effectiveness Awards 2012 (“the Awards”) is open to any advertising agency, advertiser or media owner worldwide. For the purposes of the Awards and these terms and conditions:
An advertising agency is defined as a company primarily concerned with the provision of branding services to clients, designed to create maintain and enhance the value of their brands through advertising, design, media planning and buying and marketing communications (“Agency”).
An advertiser is defined as a person, firm, company or other organization in the role of the originator or sponsor of an advertisement or advertising campaign (“Advertiser”).
A media owner is defined as an organisation or company which has the right to sell advertising space or advertising time (“Media Owner”).
2. Entry Fee
2.1. An entry fee is required in order to enter the Awards. The fees for entry papers that are pre-registered are as follows:
IPA member agency - £749.25 + (£149.80 VAT)
Non-member organisation - £1,395 + (£249 VAT)
Papers which are not pre-registered but are entered on or before the entry deadline are subject to a 25% increase on the entry fee. Therefore:
IPA member agency - £999 + (£199.80 VAT)
Non-member organisation - £1,860 + (£372 VAT)
2.2. Entry fees cannot be refunded after the closing date of Friday 20th April 2012.
3. Registration
3.1. Entrants should complete an online pre-entry registration form on the Effectiveness Awards website by the 31st January 2012 and pay a non-refundable deposit of £100 +£20 VAT. This deposit shall be redeemed against the entry fee.
4. Authorship of Entry
4.1. There is no limit to the number of companies that can contribute to an entry paper. However, each company must be categorised as to their input into the entry paper and the campaign. For the purposes of the Awards, the following rules shall apply:
4.1.1. Single company entry
A single company entry paper is an entry paper authored and submitted by one company. Contributions to the campaign by other companies or individuals will be recognised but, in the event of a single company entry paper winning, only the company authoring and submitting the entry paper will be awarded a trophy and will accrue points towards the Effectiveness Company of the Year prize.
4.1.2. Joint company entry
Joint entries are permissible. A joint company entry paper is an equal collaboration between two or more companies who share the authorship of the entry paper and costs. The entry fee for a joint company entry paper is the same as for a single company entry paper. However, if an IPA member is entering in conjunction with a non-IPA member then the non-IPA member entry fee is payable. Only one trophy will be awarded to each winning paper. Additional trophies can be purchased after the ceremony. Both companies will accrue points towards the Effectiveness Company of the Year prize.
Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words (i.e. the total word count of the whole paper should be no more than 3,500 words) to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
4.1.3. Principal author(s)
The principal author is the individual (or individuals) who is responsible for, and dedicates the most time to, drafting the entry paper. There is no limit to the number of principal authors attributed to each entry paper.
4.1.4. Contributing authors and partners
Contributing authors and partners are the individuals who assist the principal author in writing the entry paper. There is no limit to the number of contributors or partners per company or per paper. All contributing authors and partners will be credited with a name check at the presentation ceremony, in any published works and Awards literature. There can only be recognition for significant contribution. It is at the discretion of the companies involved as to whether they contribute to the cost of entry. Where external consultants are employed they must be declared (see below).
4.1.5. Credited companies
These are the companies who have significantly contributed to the advertising campaign but who are not involved with the writing of the entry paper. Credited companies will be credited as appropriate in the published work but they will not receive trophies or certificates.
4.1.6. Consultants
Consultants may be used as principal or contributing authors. Any consultant used must be declared. If a consultant is a principal author, they will be credited in the Awards ceremony in the following manner: “Joe Bloggs for Agency Name”.
4.1.7. Advisors
Subsribers to the new Advisory Service will have agreed to an independent set of Terms and Conditions found here.
5. Criteria for Entry
5.1. Entries are required to isolate the effect of marketing communications (and not the effect of creative communications).
5. 2. Entries may include marketing strategies for either single markets or multi-markets, or both. Entries do not need to be restricted to, or include UK markets: single markets entries may relate to any country.
5.3. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
5.4. Appendices may be included. They should be used to include data which supports an argument, or to disclose information which may be sensitive (only case papers are published). They should contain the equation(s) and all associated statistics that you have used to evaluate the model(s). Please note however that Judges will base their judgement in the main on the case papers and not on the appendices (although thorough appendixes will be given greater credit.)
5.5. Where econometrics or other modelling techniques are cited in the entry paper, an appendix must be included, to explain the assumptions and methodology. Failure to do so could result in any data cited being discounted.
5.6. The campaign which the entry evaluates must have been published within three years of the date of submission (i.e. between 20th April 2009 and 20th April 2012), although it may have commenced earlier. Agencies newly acquiring a new account may not submit a case history in respect of that account unless they have contributed creative work to the campaign/client. Any text or creative work submitted must be credited to the agency that originated it.
5.7. Papers that are simply resubmissions of the same paper entered into previous year’s competitions are not eligible. Papers will be eligible however, if they provide additional data (reflecting the next year’s data in the campaign for example) or new learning for example.
5.8. Each entry paper must be authorised by the entrant’s chief executive or MD and by the senior client executive responsible for the campaign. Entrants are advised to obtain this authorisation as soon as possible and certainly before the closing date.
6. Closing Date
6.1. All entries must be received by noon on Friday 20th April 2012.
6.2. Twenty additional bound colour copies of the entry paper must be sent to the IPA within 2 working days of the entry deadline – i.e. by noon on Tuesday 24th April 2012.
6.3. Once you have completed and submitted your entry online, the principal authors should complete a Databank questionnaire online through the My Entry section of the website. The questionnaire is used to enable key elements of the case to be coded into a database for ongoing analysis. The completion of this questionnaire is a condition of entry. Failure to comply may result in disqualification of the entry paper. The questionnaire should be completed and submitted either at the same time as your entry or by 1st June 2012.
6.4. Entries may not be amended after the closing date (strictly 12 noon on Friday 20th April 2012), but can be withdrawn. If an entry is withdrawn after the closing date, no refund of the entry fee will be made.
7. Legal and regulatory compliances for entries
7.1. Upon becoming members of the IPA all agencies undertake to adhere to the IPA Rule Book, the EACA Code of Ethics, the law and regulation of marketing communications and the underlying principal that communications should be legal, decent, honest and truthful. All entries to the IPA Effectiveness Awards should comply with these ideals.
Regulation
7.2. No campaign that has been subject to an upheld ASA adjudication or an adverse adjudication by any other regulatory body may be included in an entry paper. If such a campaign is entered into the Awards then, no matter how insignificant or technical the breach, the whole entry shall be disqualified.
7.3. If an adverse adjudication exists in relation to an execution that forms part of the entry paper, the entrant must disclose this fact upon entry and provide a copy of the adjudications. This will be brought to the attention of the judges. The mere fact that an execution, against which an adjudication was upheld, exists will not mean the whole entry will be disqualified providing the adjudication was not in relation to the whole concept underlying the campaign.
Law
7.4. No entry that breaks the law may be entered for an Award. In particular, any campaign or execution which has used illegal fly posting in any way will not be permitted.
7.5. The IPA reserves the right to refuse entry to, or to disqualify, entries relying upon or involving executions against which adverse legal judgments have been given.
General
7.6. The Judges’ attention will be brought to those campaigns which include executions that have benefited from less restricted creative freedom, such as, for instance, any use of viral executions that would, in other media, breach the self-regulatory codes. Entrants will be required to demonstrate the case for effectiveness without reliance on such executions.
7.7. Any Award winning entry that is, subsequent to the Awards ceremony, found to have broken the law or any relevant regulations may be disqualified and have its Award withdrawn.
7.8. For the avoidance of doubt, the entry fees paid in respect of papers which are subsequently disqualified will not be refunded.
8. Intellectual Property and Acknowledgements
8.1. Entries must be original and not infringe the intellectual property rights of any third party, although parts of the material included may have been previously published. Any paper that uses or references work undertaken by another agency must credit that agency in the copy, or make reference to that agency in the appendices.
8.2. If a paper has been jointly written, or where a paper includes written contributions from any other individual or company, the entry must include full acknowledgement of all and any significant contribution made by individuals or organisations who are not, or no longer, part of the agency. This includes specialists such as econometricians and consultants.
8.3. In submitting the entry form, the entrant and the client company both assign all relevant intellectual property rights including the entire copyright in the entry paper, irrevocably, throughout the world and in any media, to the IPA, for the legal term of copyright and any and all renewals, extensions and revivals of such rights.
8.4. In respect of any and all external material included in or supplementary to the entry paper, any permissions required from the copyright owners for the use of their material in connection with the entry to the Awards must be obtained in writing prior to submission for the entry and must be delivered to the IPA on request.
8.5. The entrant warrants to the IPA that the entry paper is true and accurate and complies with these terms and conditions and further warrants that neither the entry paper nor anything included in it, or supplementary to it, infringes copyright of any other party nor is in any other way unlawful or injurious. The entrant shall indemnify the IPA (for itself and for its licensees, successors and assignees) against the consequences of any claims to the contrary.
8.6. Entrants must note that the entry paper may be used in whole or in part in any way the IPA thinks fit, including (without limitation) publication. All entries will be coded and listed in the IPA Databank. All papers will be available for download in full via the Warc website.
9. Judging
9.1. In order to avoid any potential conflict of interest, no judge may be an employee of an IPA member agency. If any judge has a specific conflict of interest in relation to any entry paper, s/he is required to declare that conflict and s/he will be excluded from any decision in relation to the affected entry.
9.2. There are two rounds of judging and two judging panels.
9.3. All papers are judged by a first panel made up of industry experts. This first panel decides the shortlist and awards two of the Special Prizes; The Channon Prize (Best New Learning) and The Broadbent Prize (Best Dedication to Effectiveness).
9.4. The second panel of judges is made up of advertisers from different broad disciplines. The second panel of judges decides what level of Award each entry should attain and allocates the Grand Prix and other special Awards.
9.5. The Effectiveness Company of the Year is awarded to the best performing company that has at least two shortlisted papers, according to the following points system:
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Points:
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Gold
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6
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Silver
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4
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Bronze
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2
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Grand Prix
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3
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Channon Prize
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2
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Special *
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1
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(* excluding the Best Dedication to Effectiveness Award).
9.6. For details of the criteria used in judging the entries, please see www.ipaeffectivenessawards.co.uk
9.7. The Judges' decision is final and no correspondence will be entered into. After the award ceremony however, entrants will, at the discretion of the IPA, be offered a meeting with the Convenor and Deputy Convenor of Judges for feedback.
9.8. Entrants may be required to present their entries at seminars/conferences on behalf of the IPA.
10. Technical Issues
10.1. Each entry must comply with the technical specification set out in the How to Enter section on the website www.ipaeffectivenessawards.co.uk/How-to-enter
12. Governing Law
10.1. These Awards are conducted in accordance with English Law.