Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television. Thinkbox was launched in February 2005.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.
Thinkbox is proud to sponsor these prestigious awards for the fourth year running. The Awards include excellent case studies which demonstrate TV working for a wide range of product sectors, budgets and tasks, and how the variety of creative TV formats work together. To find out more about Thinkbox please visit www.thinkbox.tv. The site has an array of useful information including weekly breaking ads, inspiring case studies, ad reels, examples of best practise, creativity and innovation and research data.
Other sponsors
Warc, the Official Publisher for the IPA Effectiveness Awards, is the knowledge store for the industry and ensures that the most effective campaigns continue to provide inspiration for the winners of the future.Warc.com contains the complete archive of winners from 1980, easily searchable by campaign objective, brand or product category, whilst the "Advertising Works" series showcases the award winners in print.
Warc.com is a unique online service for marketing people around the world. It is relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers andbusiness schools to help tackle any marketing challenge.
Warc.com gives you access to thousands of case studies, revealing the campaign strategies of leading brands. You can read articles and Best Practice guides that explain the 'how' and 'why' of marketing challenges, or find market intelligence, including ad forecasts, brand profiles, conference reports and other material on top advertisers, brands and agencies.
In the increasingly complex world of marketing, Warc:
Helps you make sense of change
Provides stimulus for your thinking
Lets you see what's on the horizon
Helps you make your case
For more information please visit www.warc.com
Clear Channel Outdoor, the world’s leading outdoor advertising company, is proud to be a sponsor of the IPA Effectiveness Awards.
Clear Channel has been championing excellence in accountability and market-leading research through ongoing partnerships with organisations such as Litmus, Millward Brown and Brand Science for a number of years.
Outdoor is an integral part of the media mix and the improving quality of outdoor inventory in the UK together with the launch of new formats continue to push the boundaries of the medium and ensure outdoor becomes ever more flexible and effective in the future.
Campaign, dubbed the bible of the advertising industry, is proud to be a sponsor of the IPA Effectiveness Awards.
The UK's leading media, marketing and advertising magazine, Campaign has been championing excellence in the communications industry since it launched back in 1968. Over the years its editorial remit has broadened to embrace not only advertising creativity but the media business, direct marketing sector and the burgeoning digital arena too.
While our editorial focus remains to inform, stimulate, and provoke, Campaign also recognises the business imperatives that drive communications strategies and underpins its entire editorial approach with a keen business understanding.
And as the communications industry has steadily become a global business, Campaign's international coverage and international reach have grown to reflect this larger canvas. With several bespoke editions in key emerging advertising markets, Campaign is becoming an international brand in its own right.
Campaign remains the only fully-paid for title in its field. For more information visit www.brandrepublic.com/campaign.
Viadeo, one of the world’s largest online professional social networks, is proud to be a sponsor of the prestigious IPA Effectiveness Awards.
Our network has over 30 million members including business owners, entrepreneurs and senior managers from a diverse range of organisations – both start-up and well-established – across 226 countries.
Professionals use Viadeo to enhance their career prospects, discover business opportunities and build relationships with new contacts as well as to create an effective online identity.
Modern professionals are overwhelmed with advertising messages; it is becoming increasingly important to deliver relevant advertising at the right time. As a professional social network Viadeo can effectively target our members by profession, location or even interests; most of our clients are blue-chip companies who recognise the power of advertising that can be tailored exactly to their requirements.
As an international network we understand how important social and cultural differences are in the way different countries conduct business. We have offices and teams located in the US, the UK, France, Spain, Italy, China, India, Mexico and Canada where we form partnerships with local companies, organisations and associations and support locally run events.
For more information please visit us at www.viadeo.com or contact us at partnerships@viadeo.com
Velti is very proud to be the sponsor of the 2010 IPA Effectiveness Awards in a year marking its 30 year anniversary.
Velti helps the world’s leading brands, agencies and mobile operators deliver compelling mobile marketing and advertising campaigns that engage and retain their customers. With operations spanning the globe, Velti helps more businesses reach more customers in more places—and more ways—than any other mobile marketing and advertising technology provider.
Our technology platform, Velti mGage™ eliminates the complexity of creating and delivering highly targeted, interactive, and measurable campaigns to mobile devices. As the first end-to-end mobile marketing and advertising platform, Velti mGage™ makes it possible to plan, purchase, manage, optimize, track and analyze mobile activities at every stage of the campaign lifecycle through a single platform.
Fully integrated solutions help our customers use mobile content, applications, and communities to convert customers and build profitable, long-term relationships. Beyond mobile campaigns, Velti mGage™ enables our customers to optimize the effectiveness of print, TV, online and outdoor media as well as—to leverage the full power of mobile across the full spectrum of customer engagement activities.
To find out what we can do for your business, please visit www.velti.com
If you would be interested in sponsoring the IPA Effectiveness Awards next year, then please contact the IPA.