Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television. Thinkbox was launched in February 2005.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.
Thinkbox is proud to sponsor these prestigious awards for the fourth year running. The Awards include excellent case studies which demonstrate TV working for a wide range of product sectors, budgets and tasks, and how the variety of creative TV formats work together.  To find out more about Thinkbox please visit www.thinkbox.tv. The site has an array of useful information including weekly breaking ads, inspiring case studies, ad reels, examples of best practise, creativity and innovation and research data. 

Other sponsors

WARC, the Official Publisher for the IPA Effectiveness Awards, acts as a knowledge store for the industry and ensures that the most effective campaigns continue to provide inspiration for the winners of the future. WARC Online contains the complete archive of winners from 1980, easily searchable by campaign objective, brand or product category, whilst the "Advertising Works" series showcases the award winners in print.

As the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities, WARC is committed to providing the latest information and cutting-edge thinking across all areas of marketing communications, focusing firmly on the promotion of best practice, effectiveness and efficiency.

WARC Online is an unparalleled source of online intelligence. A database with over 25,000 articles, case studies, data tables, research and conference papers drawn from over 30 international sources, including the IPA, WARC Online covers all areas of marketing communications and marketing news. For more information please visit www.warc.com

If you would be interested in sponsoring the IPA Effectiveness Awards next year, then please contact the IPA.