Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV who represent over 90 per cent of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.
Thinkbox is proud to sponsor these prestigious awards for the eighth year running. The Awards include excellent case studies which demonstrate TV working for a wide range of product sectors, budgets and tasks, and how the variety of creative TV formats work together. To find out more about Thinkbox please visit www.thinkbox.tv. The site has an array of useful information including weekly breaking ads, inspiring case studies, ad reels, examples of best practise, creativity and innovation and research data.
Other sponsors
Warc, the Official Publisher for the IPA Effectiveness Awards, is the knowledge store for the industry and ensures that the most effective campaigns continue to provide inspiration for the winners of the future. Warc.com contains the complete archive of winners from 1980, easily searchable by campaign objective, brand or product category, whilst the "Advertising Works" series showcases the award winners in print.
warc.com is a unique online service for marketing people around the world. It is relied upon by major creative and media agency networks, market research companies, media owners, multinational advertisers andbusiness schools to help tackle any marketing challenge.
warc.com gives you access to thousands of case studies, revealing the campaign strategies of leading brands. You can read articles and Best Practice guides that explain the 'how' and 'why' of marketing challenges, or find market intelligence, including ad forecasts, brand profiles, conference reports and other material on top advertisers, brands and agencies.
For more information please visit www.warc.com to arrange your free trial.
Clear Channel is the world’s largest out-of-home advertising company, part of Clear Channel Communications, a global media and entertainment company.
Our portfolio of close to one million displays delivers intelligent, effective and creative media campaigns in 45 countries across five continents. In the UK we provide more than 60,000 advertising opportunities across our premium Pinnacle division, billboards, street furniture, digital networks, shopping malls and Sainsbury's panels. Innovation, flexibility and accountability lie at the heart of our business and ensure we are best placed to deliver any target audience as effectively as possible.
Outdoor is an integral part of the media mix and the improving quality of outdoor inventory in the UK, together with the launch of new formats, continues to push the boundaries of the medium and ensure outdoor becomes ever more flexible and effective in the future.
Clear Channel is proud to be a sponsor of the IPA Effectiveness Awards as part of its ongoing commitment to champion great planning and creativity and reward the most forward-thinking agencies and clients in our business.
To find out more about Clear Channel visit www.clearchannel.co.uk or follow us on Twitter @clearchanneluk.
Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.
The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives all around the world.
Facebook is a privately-held company and is headquartered in Palo Alto, Calif.
Future Foundation is a leading international consumer futures business.
We specialize in making our clients’ organizations more effective.
Fundamentally, it is nVision - our robust programme of proprietary research - which provides clients not only with the grounding and confidence to anticipate the likely impact of the evolving consumer environment and to identify new market opportunities but to craft more effective brand communications. Essentially therefore, we are employed to provide clarity, reduce risk and inspire creativity.
Our nVision service comes in three flavours – UK, Europe & Global. We also offer strategic consultancy services; from creative futures & innovation to thought leadership & tactical planning.
For more information or to find out more about the 150 brands and agencies that rely on our consumer insight services, please visit www.futurefoundation.net
Microsoft Advertising is where creativity meets technology to deliver innovative storytelling opportunities—at a global scale and breadth only the power of Microsoft can provide. We work to allow brands to make an impact by sharing their stories at scale, across screens and throughout the consumer journey. And we are dedicated to empowering brands to tell their stories in new and inspiring ways that engage consumers wherever they are living their digital lives.
Microsoft Advertising is delighted to sponsor the IPA Effectiveness Awards
www.microsoftadvertising.co.uk
Twitter: @MSAdvertising
Velti is very proud to be the sponsor of the 2012 IPA Effectiveness Awards.
Velti helps the world’s leading brands, agencies and mobile operators deliver compelling mobile marketing and advertising campaigns that engage and retain their customers. With operations spanning the globe, Velti helps more businesses reach more customers in more places—and more ways—than any other mobile marketing and advertising technology provider.
Our technology platform, Velti mGage™ eliminates the complexity of creating and delivering highly targeted, interactive, and measurable campaigns to mobile devices. As the first end-to-end mobile marketing and advertising platform, Velti mGage™ makes it possible to plan, purchase, manage, optimize, track and analyze mobile activities at every stage of the campaign lifecycle through a single platform.
Fully integrated solutions help our customers use mobile content, applications, and communities to convert customers and build profitable, long-term relationships. Beyond mobile campaigns, Velti mGage™ enables our customers to optimize the effectiveness of print, TV, online and outdoor media as well as—to leverage the full power of mobile across the full spectrum of customer engagement activities.
To find out what we can do for your business, please visit www.velti.com
Campaign, dubbed the bible of the advertising industry, is proud to be a sponsor of the IPA Effectiveness Awards.
The UK's leading media, marketing and advertising magazine, Campaign has been championing excellence in the communications industry since it launched back in 1968. Over the years its editorial remit has broadened to embrace not only advertising creativity but the media business, direct marketing sector and the burgeoning digital arena too.
While our editorial focus remains to inform, stimulate, and provoke, Campaign also recognises the business imperatives that drive communications strategies and underpins its entire editorial approach with a keen business understanding.
And as the communications industry has steadily become a global business, Campaign's international coverage and international reach have grown to reflect this larger canvas. With several bespoke editions in key emerging advertising markets, Campaign is becoming an international brand in its own right.
Campaign remains the only fully-paid for title in its field. For more information visit www.brandrepublic.com/campaign.
If you would be interested in sponsoring the IPA Effectiveness Awards next year, then please contact the IPA.