Teacher Recruitment communications, 1998-2005  (2006)

Campaign: Teacher Recruitment communications, 1998-2005
Brand: Teacher Recruitment
Client: Training and Development Agency for Schools
Agencies: DDB London
Authors:

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The paper shows that the teacher recruitment campaigns from 1998-2005 have averted a major teacher supply crisis. The campaigns have reversed a situation of rapid decline, recruited an additional 67,000 graduates to become trainee teachers and helped lead to a 70% rise in applications. This rise has allowed training providers to cherry-pick the best candidates, improving quality alongside quantity. The campaigns have repaid the investment and provided savings of £4.9bn. Furthermore, the campaign has helped to increase the quality and quantity of teachers in schools which has made our children measurably better educated; this in turn has helped create a more productive economy and left the next generation better equipped to face the challenges of the global marketplace.