There are no categories in the IPA Effectiveness Awards; all cases are eligible for Gold, Silver or Bronze Awards as dictated by merit.
The Grand Prix will be awarded to the most outstanding of the Gold Papers.
Best Channel Planning
Awarded to the paper with the best channel planning at its core.
Best International
Awarded to either the best non-UK paper, or the best paper demonstrating the effectiveness of an idea in the UK or one other market.
Best Use of Consumer Activation
Awarded to recognise those brands who leverage active consumer engagement to achieve their communications objectives and can prove that consumer participation led to increased ROI or campaign payback.
Best Use of Insight
Awarded to the paper where insight was at the heart of thinking and significantly increased the ROI.
Best New Learning (The Channon Prize)
Awarded by the industry jury, this prize rewards the best contribution to new learning in terms of insight, deployment and ideas and/or measurement and evaluation.
Best Dedication to Effectiveness (The Broadbent Prize)
Awarded by the industry jury to the client company that most consistently demonstrates their commitment to effectiveness and evaluation.
Effectiveness Company of the Year
Awarded to the best performing agency, advertiser or media owner of the year that has at least two shortlisted papers, according to the following points system:
| |
Points: |
| Gold |
6 |
| Silver |
4 |
| Bronze |
2 |
| Grand Prix |
3 |
| Channon Prize |
2 |
| Special * |
1 |
(* excluding the Best Dedication to Effectiveness Award.)