The 2009 IPA Effectiveness Awards, launched today (2nd December 2008) are for the first time open only to campaigns from UK agencies, media owners, or clients, with a total annual marketing communications budget of up to £2.5 million.
From ailing whisky producer to global icon: Bartle Bogle Hegarty’s campaign for Johnnie Walker was awarded the Grand Prix, the highest accolade, at the 2008 IPA Effectiveness Awards for their global campaign, at a black-tie gala ceremony held last...
In a 2,000 word feature in Campaign, DLKW's Charlie Snow reveals the findings of the latest IPA research among clients and agencies. He asserts that, for the vast majority of clients, overall business results remain the only real arbiter of the ef...
Twenty-three entries from 20 companies have been shortlisted for the 2008 IPA Effectiveness Awards. This is the most rigorous effectiveness awards scheme in the world, sponsored by Thinkbox, which rewards campaigns that have proved the commercial ...
There have been 50 entries from 44 companies including agencies, clients and media owners, for the 2008 IPA Effectiveness Awards, the world’s most rigorous and prestigious awards scheme, sponsored by Thinkbox, that showcase and reward campaigns th...
The IPA has published Advertising Works 16, the latest in its series of books which proves the payback on marketing investment. Advertising Works 16 showcases 18 imaginative and successful IPA Effectiveness Awards cases papers, which are supported...
Look no further than the IPA's latest hardback, Advertising Works 16, for the latest theories from clients and agencies as to how and why advertising works. Includes chapters from Collin, Wood, Briginshaw, Baskin, McAteer, Storey and Thompson, and...
Sir John Sunderland, Chairman of Cadbury Schweppes, is to be the Chairman of Judges for the 2008 IPA Effectiveness Awards, which will be held at the Hurlingham Club in West London on the 3rd November 2008. Neil Dawson, Founder, Hurrell Moseley Daw...
Authors intending on entering this year’s IPA Effectiveness Awards are advised to pre-register their entries now. Minimal information is required at this early stage and pre-registration costs only £100 which can be redeemed against the overall co...
The 2008 IPA Effectiveness Awards, launched today (22nd November), are for the first time open to advertisers and media owners, as well as to all agencies worldwide.