There are two judging panels in the IPA Effectiveness Awards - an industry panel and a client panel.
The Industry panel decide the shortlist (by making sure that each shortlisted paper fulfills the requirement of clearly demonstrating a return on marketing investment). The Client panel then attributes each shortlisted paper a Gold, Silver or Bronze Award and allocates the special prizes.
Founder, Hurrell Moseley Dawson and Grimmer
(Convenor of Judges)
Co Founder, Adam & Eve
(Deputy Convenor of Judges)
General Manager, JICIMS
Brierley Professor of Business Administration, Harvard Business School
Managing Director, ABCe
Joint Managing Director, Intangible Business
Adjunct Associate Professor of Organisational Behaviour, London Business School
Chief Operating Officer, Ebiquity
Managing Director, AAR
Associate Editor, Campaign
Founder and Chairman of Agency Assessments International (AAI)
Neil Dawson, Founder, Hurrell Moseley Dawson and Grimmer, JICIMS, (Convenor of Judges)
After graduating from Bristol University with a degree in Politics and Philosophy, Neil spent ten years working in various research agencies on a wide range of projects covering qualitative and quantitative methodologies. In 1995 he joined Euro RSCG London and was promoted to Planning Director 18 months later. He then worked at Miles Calcraft Briginshaw Duffy as Planning Director and Partner before joining TBWA\ in 2001 as Executive Planning Director. He was made Chairman in 2005. He founded Hurrell Moseley Dawson and Grimmer in October 2006. He is a member of the IPA Value of Advertising Group and joint author of the IPA Effectiveness paper for Eurostar which won a Silver in 2004. While he was at TBWA\London the agency won a total of five IPA Effectiveness Awards.
David Golding, Co Founder, Adam & Eve, (Deputy Convenor of Judges)
David graduated with a first class degree in history from Bristol University, followed by a MBA at Cass Business School in 2002. He started his career at Bates UK as a graduate trainee in 1994, moving to WCRS in 1997. In 2004 David joined RKCR/Y&R as Head of Planning, helping steer the agency to being IPA Effectiveness Agency of the Year in 2004 and picking up the IPA Effectiveness Grand Prix in 2007 for M&S.
Early in 2008 David co-founded Adam & Eve, a fresh new future service advertising agency.
Peter Bowman, General Manager, JICIMS
Peter is the General Manager of the ‘Joint Industry Committee for Internet Measurement Systems’ (JICIMS). After reading history at Trinity College, Cambridge, Peter has had an extensive career, including planning, buying and research roles in a number of agencies, which culminated in the role of Media Research Director of WCRS and its media successor MPG. He has been fortunate to have seen both sides of the media equation because his last agency role was followed from 2000 onwards, by several years working in research and commercial strategy for UKTV, as well as working as an independent consultant since 2006. Peter has been a lifelong supporter of the JICs and joint industry media research principles. He has represented the IPA on both NRS and BARB development and technical working parties. In 1992, he won the first IPA Media Award with a paper predicting an optimistic future for newspapers as advertising media, and a few years later won the Research Category with another paper forecasting a renaissance in industry media research. He is an honorary Fellow of the IPA.
John Deighton, Brierley Professor of Business Administration, Harvard Business School
Professor John Deighton teaches MBA and Executive courses in the areas of marketing strategy, branding, and internet marketing. John is the editor of the Journal of Consumer Research, the leading academic publication in its field, and was a founding editor of the Journal of Interactive Marketing. His research is published in the Harvard Business Review, Sloan Management Review and in many academic marketing journals. John’s field research includes case studies on Hilton Hotels' loyalty programme, Chateau Margaux, Snapple, the CVS online drugstore, the novelist James Patterson, Siebel Systems, USA Today Online, and the Sainsbury loyalty programme Nectar. Before joining Harvard he held faculty positions at the University of Chicago and Dartmouth College, and visiting appointments at the University of Tokyo and Duke University.
Sara Donoghugh, Econometrician, Data2Decisions
Sara has recently taken up a new post at Data2Decisions, a leading independent econometrics consultancy, where she works with a diverse range of clients. Previously, she spent eight years working in marketing evaluation. She spent six years at the advertising agency DDB London working as an Econometrician, where the highlight was winning a Gold and the Charles Channon Award for Best New Learning at the IPA Effectiveness Awards 2004 for the Cravendale Milk paper she co-wrote. After DDB, Sara moved to BSkyB where she led a team of marketing analysts. Her remit was to optimise the ROMI of Sky’s internal marketing department, working across ATL and BTL campaigns.
Bryan Finn, Econometrician
Bryan is an econometrician and business economist with over 25 years’ experience. He advises clients on a broad range of business issues including marketing, pricing policy and resource planning and optimisation. Bryan has worked as an economist and statistician with Spillers Foods and Cable & Wireless, and as an economic consultant with Maxwell Stamp Associates, MMD and Business Economics. Bryan specialises on advising clients on how to allocate their advertising and marketing budgets most effectively across markets, brands and media.
Richard Foan, Managing Director, ABCe
Richard is the Managing Director of ABC ELECTRONIC. He has been involved in the ‘new media’ industry since it came into the spotlight and actively contributes to key initiatives that will help grow electronic media as an effective communications channel and promote the importance of accountability. Richard joined the Audit Bureau of Circulations (ABC) in 1984 and has now been with the organisation for 23 years. He has held various positions within the ABC and was appointed Deputy Chief Executive in 1992. He stayed in this role for four years, during which time he delivered staff auditing to both the business press and exhibition sectors. In 1996, in response to the evolving ‘new media’ sector, Richard was asked by ABC Council (major publishers, agencies and advertisers and their trade bodies) to create a new company to deliver industry agreed standards as a basis for certifying electronic media. This is where ABC ELECTRONIC began. Richard is currently Chairman of the global IFABC electronic media standards group and Secretary of JICWEBS (Joint Industry for Web Standards in the UK and Ireland). He is also a member of EUROJIC.
Thayne Forbes, Joint Managing Director, Intangible Business
Thayne is the Joint Managing Director of Intangible Business, the brand valuation, strategy and development consultancy. After reading Mathematics at Oxford University, he began his career at a medium-sized accounting firm, Binder Hamlyn, qualifying as a chartered accountant in 1986. Initially, he specialised in audit, accounting and business advisory services to owner-managed businesses, before moving on to focus on special advisory and investigation projects, share business valuations and litigation support, and then focusing on intangible asset valuation. In 2000, the year he achieved his marketing diploma, he joined a brand valuation consultancy firm where he met Stuart Whitwell, with whom he co-founded Intangible Business the following year. Now in its sixth year, Intangible Business is a leading independent brand valuation consultancy, with experience of valuing hundreds of brands and other intangible assets for return on marketing investment, financial, litigation and business development purposes. Thayne has worked in all major sectors, with companies including L’Oréal, Fortune Brands, Laura Ashley, Vodafone, Cable & Wireless and Woolmark.
Kirsty Fuller, CEO, Flamingo Group
Kirsty was born and educated in Scotland. After completing a degree in modern languages, she moved to London and commenced her career in consumer research, first on the agency side and then with Gillette in a research and planning role. In 1997 she co-founded Flamingo; an agency committed to delivering cross-cultural consumer understanding to inspire creativity in brand management and communication. Flamingo is now one of the largest qualitative specialists in the world with offices in London, San Francisco, Singapore, Tokyo and New York. It offers its clients more than just conventional qualitative research, as it also provides semiotics, ethnography, trends consultancy and workshop facilitation services. In Kirsty's role as CEO of the Flamingo Group, she has ongoing involvement with the Unilever, Diageo and PepsiCo accounts. She has written and presented papers at many conferences over the years on subjects such as ‘Brand Extension’, ‘Protecting Cool Mindshare’ and ‘Gender Roles in Advertising’.
Richard Jolly, Adjunct Associate Professor of Organisational Behaviour, London Business School
Richard teaches a wide range of MBA courses on the subjects of leadership, management and change. He also instructs a large number of Executive Education courses for London Business School in the UK and across Europe, the Middle East and Asia. Richard is also a Director of the organisational consulting firm, Stokes & Jolly Limited, where he works with clients representing a wide range of sectors, including investment banking, private equity and venture capital, fund management, law and accountancy firms, management consultancy, advertising, media, music, architecture, FMCG and IT companies.
Judie Lannon, Editor, Market Leader
Judie Lannon is a consultant in market research and marketing communications strategy and Editor of Market Leader. Born in the United States, her advertising career began at Leo Burnett in Chicago. But the majority of her career was in the London Office of JWT where she was initially hired by Stephen King to set up JWT’s creative research unit. Recently she was Director of Research and Planning for JWT Europe. In 1991 she established her own planning and research consultancy. In addition to her consultancy work, Judie designs senior management courses in marketing communications, brand positioning and market research. She is also a recognised writer, editor and speaker in the field of marketing communications. She served on the MRS Conference Awards panel for many years and currently is a judge of the Atticus Awards for WPP. Judy recently edited a collection of Stephen King’s papers to be published by Wiley in September 2007 under the title: A Master Class in Brand Planning: the timeless works of Stephen King and is currently editing a book on How Public Service Advertising Works for the COI.
Nick Manning, Chief Operating Officer, Ebiquity
Before joining the Ebiquity plc group in 2007, Nick spent 27 years in the media agency world. In 1990 he co-founded Manning Gottlieb Media, which became one of the most highly respected and fastest growing media specialist agencies. It became part of Omnicom in 1997. Nick's most recent position was CEO of OMD's UK operation. He also co-founded OPera, the media negotiation arm for OMD and PHD.
Paul Phillips, Managing Director, AAR
Paul is the Managing Director, responsible for the day-to-day running of the company. He also heads up the media service, which he first established in 1988 as the company broadened its consultancy offering across a wider range of marketing services. His 16 years in advertising and media began at Doyle Dane Bernbach, moving on to Horner Collis & Kirvan (now Euro’s) for seven years, and then CIA (now MEC Mediaedge:cia) for a further eight years. Paul works with marketers to help across a range of their agency requirements from consultancy and advice in the management and review of their agencies, to marketplace benchmarking and remuneration advice. He also supports agencies in the their own marketing and business development efforts, sharing 10 years of accumulated knowledge and learning from working with marketers and agencies.
Toby Reeks, Analyst, Merrill Lynch
Toby is a media equity research analyst at Merrill Lynch, based in London. He joined the team in October 2005 from HSBC in London, where he worked as a director in the firm’s media equity research team. Prior to that Toby worked as a media analyst at DrKW and Credit Lyonnais for two years respectively. Toby regularly publishes detailed reports on the marketing services sector and its composite companies whilst contributing to wider thematic research reports. He is currently working on a long-dated project investigating the impact that changes in technology are having on the media sector. He graduated from the University of Manchester with an honours degree in Economics. Merrill Lynch’s Media Equity Research Team recently ranked 4th in the Thomson Extel and Institutional Investor awards.
John Tylee, Associate Editor, Campaign
John Tylee is Campaign’s Associate Editor and its longest-serving journalist, having joined the magazine in April 1985. He has reported for Campaign from the US, Europe and Asia and is a frequent commentator on advertising issues on TV and radio and in the national press. John has previously been shortlisted for ‘Business Writer of the Year’ by the Periodical Publishers Association. His first book, The Signs of Our Times, tracing the development of outdoor advertising, was published last year. He is also a governor of the History of Advertising Trust. Born in North London, he started his career as a junior reporter on his local weekly newspaper. He later joined Thomson Regional Newspapers, working on one of its evening papers before being appointed to a senior role on the company’s London newsdesk.
David Wethey, Founder and Chairman of Agency Assessments International (AAI)
David graduated from Oxford University in 1965 with an Honours Degree in Philosophy, Politics and Economics. After three years in market research with AC Nielsen, he then spent 20 years in advertising agencies. Since 1988, he has been the Founder and Chairman of AAI. Their work involves executive search for agencies, agency roster reviews and management, trouble shooting in client/agency relationships, performance evaluation systems, savings/efficiencies/contracts and terms of business and remuneration negotiations, and process innovation and design. He also works extensively with the Incorporated Society of British Advertisers (ISBA) and the Marketing Society in London, and with several national World Federation of Advertisers (WFA) in the area of developing new and more effective contractual and remuneration models. In April 2007, he was awarded an Honorary Fellowship by the IPA for services to the client/agency relationship.