2009 Industry Judges

Andy Nairn, Executive Planning Director, MCBD, Convenor of Judges, 2009

Andy graduated with a First in Law from Edinburgh University and an MSC in Marketing from Strathclyde University, before joining AMV.BBDO as a planner in 1993. After four years there, he joined Rainey Kelly Campbell Roalfe to work across all their Virgin business, in 2000 he moved to San Francisco where he was Planning Director at Goodby Silverstein and Partners. In 2002, Andy joined MCBD as its Head of Planning, helping it to win IPA Effectiveness Agency of the Year titles in 2005 and 2007. Andy has won 24 major Effectiveness Awards, including 17 IPA Awards (among them the 2005 and 2007 Grand Prix). He was the Deputy Convenor of the 2007 Awards, and is now the 2009 Convenor.

Charlie Snow, Director of Strategy, DLKW, Deputy Convenor of Judges 2009

After spending a few years in Qualitative Research, Charlie joined the Planning department of DMB&B/D'Arcy in 1994. He joined DLKW in September 2000 to head up the planning department as Planning Director, becoming Director of Strategy in February 2009. In his time, he has won the APG Grand Prix and an IPA Effectiveness Gold Award.

Sarah Bussey, Consultant

Sarah has run her own planning consultancy since 2004 and works with a range of clients. She has worked with the IPA on the TouchPoints project since November 2007. Sarah started her career as a media planner at BSB Dorland in 1988 before moving to BMP’s media department in 1994. She was promoted to the board in 1996 and became Head of Strategic Planning at OMD UK in 2001. Sarah has also been a member of the IPA Value of Advertising Committee.

Andrew Crosthwaite FIPA, Founder, Core Values

Andrew began his career as an account handler at O&M before moving into planning. He was Head of Planning at Euro RSCG London before starting his own brand consultancy, Core Values's in 1999. Core Values’ mission is to help clients identify, develop and exploit the potential of their brands. He is also a partner in Eureka, an innovation company which brings the systemic thinking of Deming to new idea generation, and The Global Innovation Network, a futurology organisation that he co-founded. He ran workshops on advertising effectiveness for ISBA for a number of years, has written award-winning papers for both the IPA Effectiveness Awards and the DBA Design Effectiveness Awards and chaired the WARC Measuring Advertising Performance conference in 2009. He is a Fellow of the IPA.

Jane Cunningham, Founder, Pretty Little Head

Jane Cunningham founded Pretty Little Head with her business partner Philippa Roberts in January 2007. Before running Pretty Little Head, Jane spent the majority of her career working in advertising at DDB where she was a board account planner and subsequently Managing Director of Tribal DDB. Most recently, she was Planning Director at Ogilvy. In 2006, Marshall Cavendish published Inside Her Pretty Little Head – a book about marketing to women - which was co-authored by Jane and Philippa. She gives regular speeches and media interviews, and writes on the subject of women and the commercial opportunity they represent.

Professor Leslie de Chernatony, Professor of Brand Marketing, Aston Business School

Leslie de Chernatony is Professor of Brand Marketing at Aston Business School, and Managing Partner of Brands Box Marketing & Research Consultancy. With a doctorate in brand marketing, he has a substantial number of publications in American and European journals, in addition to numerous presentations at international conferences. He has several books on brand marketing, the two most recent being Creating Powerful Brands and From Brand Vision to Brand Evaluation. A winner of several research grants, his two most recent grants have supported research into factors associated with high performance brands and research into services branding. He was Visiting Professor at Madrid Business School and is currently Visiting Professor at Universita della Svizzera italiana, Lugano, Switzerland and Thammasat University, Bangkok. Leslie is a Fellow of the Chartered Institute of Marketing and Fellow of the Market Research Society. He acts as an international consultant to organisations seeking more effective brand strategies and frequently runs acclaimed branding workshops throughout Europe, Asia, America and the Far East. He is also an experienced expert witness in legal cases involving branding issues in commercial and competition cases.

Chris Forrest, Researcher & Planner, The Nursery

Chris started his career in 1982 as a qualitative researcher. In 1986 he joined Ogilvy & Mather's lanning department. He worked on many new business pitches and planned on Ford of Europe. Chris was promoted to the board of O&M in 1989, making him their youngest board director. Having been a success at a blue chip agency he yearned for something more creative and in 1991 he joined DFGW as Planning Director. His innovative brand strategy for the launch of Daewoo Cars in the UK was widely praised and won him success at both the APG Creative Planning Awards and the IPA Effectiveness Awards. In 2001, Chris teamed up with Peter Dann and Lucy Banister to form The Nursery Research and Planning. It specialises in creative development research for advertising and brand communications, increasingly on an international scale. Chris is also a prolific conference and training course speaker. He taught advertising strategy at the ‘Market Research Society Summer School’ for 11 years and Quantitative Data at ‘IPA 2’ for nine. He’s written chapters for textbooks on both quantitative (Excellence in Advertising IPA) and qualitative research (Qualitative Research in Context AQR), and is ‘module editor’ for the IPA Diploma’s People and Brands module.

Douglas McArthur, Managing Consultant, Planning for Results

Douglas is best known to the communications business for creating and sustaining the media marketing organisation - The Radio Advertising Bureau (RAB). Douglas also has broad commercial and marketing credentials, encompassing classic brand marketing with P&G and Campbell's, and substantial agency experience as an account planner. On leaving the RAB three years ago, Douglas returned to his planning consultancy and has since undertaken major projects in the media space for companies such as COI, Ofcom, DDS, and Telegraph Media Group. Douglas was awarded an OBE in 2000 for services to radio.

Gurdeep Puri, Founding Partner, The Effectiveness Partnership

Gurdeep is co-founder of The Effectiveness Partnership, which specialises in helping agencies and clients better understand the commercial value of their creative output. Prior to this he was Head of Effectiveness at Leo Burnett, where one of his primary responsibilities was to help embed effectiveness into the culture of the agency. He has worked across Leo Burnett’s businesses including Kellogg’s, Procter & Gamble, McDonald’s, Fiat, Heinz, Morgan Stanley, John West, Holiday Inn, Nintendo, Barclays and the COI. Gurdeep has won five IPA Effectiveness Awards (including double Gold in 2006), and 11 European Effectiveness Awards, including three Golds. He has worked with industry pioneers such as the late Dr Simon Broadbent, and is a former member of the IPA Value of Advertising Group and IPA ROMI committee. He also runs workshops on behalf of the IPA, APG and the EACA on effectiveness, strategy and econometrics. He was part of the pioneering IPA dataBANK analytics group and spearheaded the IPA VAG Industry Effectiveness research project. He has also represented the IPA at conferences globally and with its dialogue with the City.

Jonathan Taylor, Chairman, Visionpoint/Head of Marcoms, London Metropolitan University

Jonathan Taylor spent 15 years in advertising agencies such as Leo Burnett, DDB and Young & Rubicam before starting his own marketing consultancy called Visionpoint and becoming an academic at the University of Strathclyde and then London Metropolitan University. He is the co-author of the leading Marketing Communications textbook and has been the Academic advisor to the IPA on the CPD suite of courses since their introduction in 2004.

Louise Wall, Founding Partner, Off the Wall Consultancy

Louise has over 20 years experience in the advertising and marketing sector. Louise is passionate about the industry and has presented at many marketing forums over the years. She started her career at Young and Rubicam and then moved in to marketing consultancy at Marketing Solutions. Louise has worked across all disciplines and led a number of blue chip agencies. Her last senior executive agency role was at EHS Brann. She subsequently joined Kendall Tarrant Worldwide as Head of their Global Integrated practice. Louise is currently Founding Partner of Off the Wall Consultancy, which concentrates on senior level recruitment, one-on-one coaching, business building and high performance training. She is also Co- Founder of Marketing Mentor, an online training facility aimed at agencies.

Judith Warn-Ford, Director, Fairbrother Lenz Eley

After graduating in Politics, Judith started her media career at Dorland Advertising as a planner/buyer in the early 1980’s. During her apprenticeship she cut her teeth on the privatisation of BT and went on to work across a number of other high-profile clients. When the media world decided to split the planning and buying function Judith chose to align herself to the discipline of strategic media planning. After rising to be a group head at Dorland, Judith joined Yershon Media (an Aegis company) as the media planner responsible for all of Birds Eye Walls strategic and implementational planning, and as a media consultant offering planning advice for clients such as Unilever, TSB and ICI. Judith left Yershon in 1995 to join Fairbrother Lenz Media (FLE), the independent media auditing consultancy, and set up a non-TV auditing department. Judith now runs FLE UK with Mike Eley.

Magnus Willis, Founding Partner, Sparkler

Magnus is Founding Partner of brand insight and strategy consultancy, Sparkler. After graduating with a first class degree in geography from Edinburgh University, Magnus began his career in advertising as a trainee planner at AMV.BBDO in 1992. He then moved on to BBH, finally arriving at Lowe Howard-Spink in 1997. In 2001, Magnus set up Sparkler with fellow planner John Robson, with a vision of taking planning skills out from the world of comms agencies. Today Sparkler's clients include the BBC, Nokia, Cadbury's and Channel 4.

Jerry Wright, Chief Executive, Audit Bureau of Circulation (ABC)

Since October 2008, Jerry Wright has been the Chief Executive of the Audit Bureau of Circulations Ltd (ABC), the industry-owned body that measures and certifies press and digital circulation and traffic on behalf of media buyers and sellers. Prior to that, he was Marketing and Innovation Director, Birds Eye, responsible for the communications, product development and brand health of the Birds Eye range. Previously, he had worked in a number of senior brand and business management roles within Unilever, in the UK, Europe and Asia, across a 25-year career spanning the detergent, household, personal care and food markets. He began his career as a graduate trainee in Lever Brothers, cutting his teeth on such brands as Persil, Domestos, Jif, Lux and Surf, took marketing leadership roles in Hong Kong/China and Italy, had board-level business unit responsibility for Lever UK and regional marketing director roles in Asia, based in Thailand . He also has a long-standing interest in media, setting up Unilever’s first multi-million direct marketing consumer database in the mid 90’s and overseeing the Unilever UK media planning and buying operation from 2004-2006. Jerry served on the ISBA Council for three years and was a member of the Advisory Committee on Advertising to the COI from 2004 to 2007.

Joe Yasin, Econometrician, The Planning Business

Joe Yasin qualified as a physical chemist at Oxford, and research in X-ray crystallography gave him an early introduction to using computers in multi-variate modelling. But being interested in business and arts as well as science, on leaving university his first job was in advertising at Ogilvy & Mather. He worked across a wide range of clients as Advertising Account Director, Account Planning Director, and in specialist new product development, while taking further qualifications in economics and statistics. He started applying multi-variate modelling to marketing from the mid-1980s, and from the 1990's to date has run his own consultancy, The Planning Business. He is also Technical Director for the strategy consultancy, Cognosis, who specialise in applying 'whole-mind planning' to strategic marketing; and consults to Marketing Reality, who link aggregate with database modelling.

Tony Yeshin, Consultant, The Thinking Shop

Tony Yeshin spent the first half of career in advertising, working both for large international agencies as well as smaller domestic ones. He changed career in 1992 to become an academic with the University of Greenwich. Apart from teaching various aspects of marketing communications, he has also published several textbooks, including one on advertising. He now works with a small strategic research consultancy - The Thinking Shop.