The 2010 IPA Effectiveness Awards are now open for entry.
The 2010 IPA Effectiveness Awards are open worldwide to any communications agency, media owner or advertiser. This open competition is also not limited to any particular sized budget.
Submission into the Awards is by a 4,000 word case study. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
For tips on how to write your entry please go to Help with your entry and Top Tips; or see our programme of workshops. You can save money on your entry by pre-registering your entry by the 29th January 2010 here. The final deadline for entry is the 23rd April 2010 via MyEntry.