The 2012 Awards are now open for entries. The closing date for entries will be Friday 20th April 2012.
To pre-register your entry(s) click here.
The 2012 IPA Effectiveness Awards are open to any communications agency, media owner or advertiser worldwide. The open competition is not limited to any particular budget size.
There are no categories for the Awards. Submission is by a 4,000 word case study describing how the campaign generated a return on the marketing investment. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
For tips on how to write your entry please go to Help with your entry and Top Tips; or see our programme of workshops. Go to My Entry to complete your submission.
The final results will be announced at a Gala Awards ceremony at the beginning of November 2012.