There will be no IPA Effectiveness Awards in 2013. The next awards will be in 2014 and full details will be announced in October.
The 2014 IPA Effectiveness Awards will be open to any communications agency, media owner or advertiser worldwide. The open competition will not be limited to any particular budget size.
There are no categories for the Awards. Submission is by a 4,000 word case study describing how the campaign generated a return on the marketing investment. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
For tips on how to write your entry please go to Help with your entry and Top Tips; or see our programme of workshops. Go to My Entry to complete your submission.
The final results will be announced at the Gala Awards Ceremony in November 2014.