The 2011 Effectiveness Awards, hosted by Jeremy Vine, celebrated 15 brilliant examples of effective communication. Colombian agency, Lowe-SSP3 won the Grand Prix with their Program of Humanitarian Attention to the Demobilised campaign, aimed at demobolising and reducing members of the oldest guerrilla group in the world, FARC. This video encapsulates the judges’ thoughts on the judging process and why these Awards are so important for the industry.
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