The IPA Effectiveness Awards are the most rigorous awards scheme in the world, where entries have to prove beyond doubt that communication ideas deliver a return on investment. The 2012 Award winners have just been announced, for full details and information on downloading the papers see the Winners Gallery. View the film of the 2012 IPA Effectiveness Awards Ceremony, for a taste of the evening and testimonies on the importance of the awards to clients, agencies and the industry.
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