Special Prize Winners

1001 moose

1001 mousse: how an ordinary moose with a brush helped 1001 to clean up the stain removal market
Cussons
BDH TBWA
2000

Abbey National

Abbey National Open Bondshares
Abbey National
Lonsdale Advertising
1980

Acquisition Crime

Cutting the cost of crime
The Home Office
RKCR/Y&R, The Home Office
2008

Adult Literacy

Bbc Education: 'Ignore It. It'll Go Away'
Bbc Education
Bartle Bogle Hegarty
1996

Anti-Smoking

Heb For Scotland : Smoking Sticks And Carrots
Health Education Board For Scotland
The Leith Agency
1994

ATS Euromaster

A New Paradigm for Tactical Retail Advertising
ATS Euromaster
BDH\TBWA
2005

Automobile Association

The Automobile Association: No More Mister Nice Guy
Automobile Association
Hhcl Red Cell
1996

Bakers Complete

Bakers Complete
Burkitt DDB
2005

British Airways

10 Years Of The World's Favourite Advertising
British Airways
Saatchi & Saatchi
1994

The British Heart Foundation

Yoobot
The British Heart Foundation
Grey London
2009

British Heart Foundation

Watch Your Own Heart Attack/The Most Important Two Minutes Of TV You'll Ever See
British Heart Foundation
Grey London
2009

Cadbury Dairy Milk

The Joy of Content: How a new communications model is paying back for Cadbury
Cadbury
Fallon London
2010

Central London Congestion Charge Campaign

Central London Congestion Charge campaign
TBWA\London and Fishburn Hedges
TBWA\London and Fishburn Hedges
2004

Co-Operative Bank

The Cooperative Bank : Profit With Principles
Co-Operative Bank
Partners Bddh
1994

Domino’s

Domino’s
BLM Media in association with Quantum New Media
2002

'Don't be a Cancer Chancer

'Don't be a Cancer Chancer'; How a colloquial message of hope empowered a population to save their own lives
Manchester Versus Cancer Alliance in partnership with Ashton Leigh & Wigan PCT
McCann Erickson Communications House (Manchester)
2009

Easyjet

Lord leverhulme's dilemma - how easyjet got the other half to work
Easyjet
I-level
2000

Felix

Felix: how continuity saved the cat
Nestlé Purina
DDB London
2006

Fire Authority

Writings on the Wall
Northern Ireland
Ardmore Advertising
2005

Halifax

Halifax
Delaney Lund Knox Warren
2002

Halifax

Halifax Students Campaign 2008
Lloyds Banking Group
Delaney Lund Knox Warren & Partners Ltd
2009

Hastings Hotel

Hastings Hotel
Golfing breaks in Northern Ireland – AV Browne Advertising
2002

HSBC

How a brand idea helped create the world's strongest financial brand
HSBC
JWT
2010

Hovis

As Good Today As It's Ever Been
Premier Foods
MCBD
2010

Jamie's School Dinners

Jamie's School Dinners: an integrated campaign which triggered the start of a food revolution
Channel Four Television Corporation
Michaelides & Bednash
2006

Johnnie Walker

From whisky producer to global icon: The story of 'Keep Walking'
Diageo
Bartle Bogle Hegarty
2008

Listerine

Listerine & clifford - a breathtaking success
Pfizer
J walter thompson
1988

Morrisons

Getting your hands dirty with Morrisons
W.M Morrison Supermarkets Plc
Mediaedge:cia
2009

Monopoly Here & Now

Monopoly Live
Hasbro UK
DDB London and Tribal DDB
2006

Naturella

Mother Nature's gift
Procter & Gamble
Leo Burnett
2006

Nicorette

Cravings man
Pfizer
Abbott Mead Vickers.BBDO
2006

O2

The O2: A new blueprint for sponsorship
Telefónica
VCCP
2010

Olivio/Bertolli

Olivio/Bertolli
Bartle Bogle Hegarty
2002

One2one

One2many: How Advertising Affected A Brand's Stakeholders
One2one
Bartle Bogle Hegarty
1998

Orange

The Ftse's Bright, The Ftse's Orange
Orange
Wcrs
1998

Pampers

Pampers: the crusade against wet bottoms
Procter & Gamble
Saatchi & Saatchi
2000

Police Recruitment

Police Recruitment
M&C Saatchi
2002

Public Awareness Campaign for Helmet Wearing

Winning Vietnam's helmet war
Asia Injury Prevention Foundation
Ogilvy & Mather Vietnam
2008

Radley

From bags to riches
Radley + Co
DDB London
2008

Roundup Weedkiller

Making a Killing
BLM Media

2005

Safer Travel at Night

Safer Travel at Night
TBWA\London
2004

Sainsbury's Supermarket

How an idea helped make Sainsbury's great again
Sainsbury's
Abbott Mead Vickers.BBDO
2008

Self Assessment

Change Without Chaos
HMRC/ COI
MCBD , PHD Media, Elvis
2010

Swinton Taxi Division

Swinton Mystery Tipper Campaign
Swinton Group plc
Red C
2009

TDA Teacher Recruitment

Best In Class: How influencing behaviour with a new media strategy helped nudge teacher recruitment to record levels
Training and Development Agency for Schools (TDA)
DDB UK , MEC
2010

Tobacco Control Campaign

Tobacco Control campaign
AMV.BBDO
Bartle Bogle Hegarty and Euro RSCG London
2004

Travelocity

Travelocity – Hello World
Travelocity
Miles Calcraft Briginshaw Duffy
2005

TV Licensing

Students
BBC
Proximity London
2006

University of Dundee

University Challenge. Serious Fun
University of Dundee
Frame C
2005

Virgin Mobile

Virgin Mobile
Rainey Kelly Campbell Roalfe/Y&R
Rainey Kelly Campbell Roalfe/Y&R
2004

Virgin Mobile Australia

Virgin Mobile Australia
Host
2004

Virgin Trains

Virgin Trains
Rainey Kelly Campbell Roalfe/Y&R, Manning Gottlieb OMD and OMD Met-rics
2004

Volkswagen Brand 1995-2001

Volkswagen Brand 1995-2001
BMP DDB in association with Proximity London, Tribal DDB and Mediacom
2002

Volkswagen Diesel

Volkswagen Diesel
Volkswagen UK
DDB London and DDB Matrix
2004

Volkswagen Golf GTI MK5

New Golf GTI pre-release: a launch without a car
Volkswagen UK
Tribal DDB and DDB London
2006

Wispa

For the Love of Wispa: A social media-driven success story
Cadbury
Fallon London
2010