Bronze Award Winners

1001 moose

1001 mousse: how an ordinary moose with a brush helped 1001 to clean up the stain removal market
Cussons
BDH TBWA
2000

Adult Literacy

Bbc Education: 'Ignore It. It'll Go Away'
Bbc Education
Bartle Bogle Hegarty
1996

Anti-Smoking

Heb For Scotland : Smoking Sticks And Carrots
Health Education Board For Scotland
The Leith Agency
1994

Aqua Optima

Crystal Clear Thinking
Strix
BJL Group
2007

ATS Euromaster

A New Paradigm for Tactical Retail Advertising
ATS Euromaster
BDH\TBWA
2005

Automobile Association

The Automobile Association: No More Mister Nice Guy
Automobile Association
Hhcl Red Cell
1996

Barclays

Take One Small Step: How communications helped Barclays to ride out the financial storm
Barclays
BBH
2010

Barclays Wealth

Barclays Wealth Global Launch
Barclays
Ogilvy & Mather Advertising
2010

Berocca

Moving From Sickness To Health: How Berocca achieved big growth when it stopped acting like a multi-vitamin
Bayer Consumer Care
JWT
2010

Bluewater

Bluewater - thinking big thinking brand. How brand advertising worked for a new retail destination
Bluewater
Banks Hoggins O'shea Fcb
2000

British Heart Foundation

Watch Your Own Heart Attack/The Most Important Two Minutes Of TV You'll Ever See
British Heart Foundation
Grey London
2009

Cabwise

Creating a brand to help prevent rapes
Transport for London
WCRS, Mediaedge:cia, Incentivated
2008

Cadbury's Biscuits

Oh Happy Day: How advertising helped biscuits buyers discover a new name in chocolate digestives
Burton's Foods
Bartle Bogle Hegarty
2008

Carex

'Chef'; 'Because you care'; 'Gunk'; 'Washer Walker'; 'Good Bacteria Bad Bacteria'; 'Bathroom'; 'Carexperts'.
PZ Cussons
TBWA\Manchester
2007

Cathedral City

See it, want it
Dairy Crest Group
Grey London
2006

Chicken Tonight Sizzle & Stir

Chicken tonight's sizzle & stir - the golden turkey
Van Den Bergh Foods
J Walter Thompson
2000

Coca-Cola Zero

Coca-Cola Zero launch
Coca-Cola Great Britain
Vallance Carruthers Coleman Priest and Vizeum UK
2007

Co-Operative Bank

The Cooperative Bank : Profit With Principles
Co-Operative Bank
Partners Bddh
1994

The Co-operative Food

The Co-operative Food: 'Good with Food'
The Co-operative Food
McCann Erickson Advertising
2010

Corsodyl

Starting a revolution in oral health
GSK
MediaCom
2010

Crown paints

Crown paints: what a difference advertising makes
Akzo Nobel
BDH TBWA
2000

Dairylea

Dairylea: out of the fridge into the playground
Kraft Foods Uk
J Walter Thompson
2000

Domestic Abuse

Domestic abuse: domestic abuse there's no excuse
The Scottish Executive
Barkers Scotland
2000

'Don't be a Cancer Chancer

'Don't be a Cancer Chancer'; How a colloquial message of hope empowered a population to save their own lives
Manchester Versus Cancer Alliance in partnership with Ashton Leigh & Wigan PCT
McCann Erickson Communications House (Manchester)
2009

Dove Deodorant

Making the Boring Beautiful: How Dove Deodorant has turned armpits to underarms
Unilever
Ogilvy & Mather Advertising
2010

Eden and Blighty

Reinvigorating the factual TV genre
UKTV
UKTV , Red Bee Media
2009

Everest

TV Advertising is Dead, Long Live TV Advertising
Everest
MBA , Mindshare
2010

Erskine

War isn't a thing of the Past
Erskine
The Bridge
2007

Famous Grouse

The Famous Grouse: From 'On The Rocks' To 'A Large One' - Breaking The Rules Of Marketing In A Post Mature Market
Matthew Gloag & Son Ltd
Abbott Mead Vickers.Bbdo
1998

Forevermark

Diamond Bride
Forevermark Diamonds Private
JWT Mumbai
2010

Freschetta

Freschetta how advertising brought the pizza market to it's senses
Schwan's Europe
BDH TBWA
2000

Ft.com

Ft.completely effective
Ft.com
Delaney Lund Knox Warren And Partners
2000

FRijj

Four Ridges Must Be Destroyed
Dairy Crest
Grey London
2009

ghd

ghd - Creating a premium shopping experience online
ghd
TBWA\Manchester Limited
2009

Glenmorangie

'It's quiet.too quiet' Glenmorangie quietly confounds the market
Glenmorangie Plc
1576 advertising
2000

Historic Scotland

Historic Scotland Events
Historic Scotland
The Union Advertising Agency
2007

ING Direct

ING Direct UK launch: taking the savings market by storm
ING Direct UK
Vallance Carruthers Coleman Priest and Media Planning Group
2006

Jamie's School Dinners

Jamie's School Dinners: an integrated campaign which triggered the start of a food revolution
Channel Four Television Corporation
Michaelides & Bednash
2006

Kärcher Pressure Washers

Men Just Want To Have Fun: How getting to grips with the complex mind of man became the catalyst for growth for Kärcher Pressure Washers
Kärcher UK
HMDG
2010

Kellogg's coco pops

Kellogg's coco pops - kids get the vote
The Kellogg Company Of Gb Ltd
Leo Burnett
2000

Kellogg's nutri-grain

Kellogg's nutri-grain
The Kellogg Company Of Gb Ltd
Leo Burnett
2000

Kodak

An Unlikely David - Print and Prosper: The 2009 Kodak Inkjet Printer campaign
Kodak
Ogilvy & Mather Advertising
2010

Learndirect

Careers Advice from Learndirect: The whole story about being incomplete
UFI
RKCR/Y&R
2008

London Business School

Pre Masters Campaign
London Business School
Serious Ideas
2009

Manchester City

Manchester City: this is our City
Manchester City
Grey London
2006

Marmite

Please look after this brand: the launch of the Marmite Squeezy
Unilever
DDB London
2008

Maximuscle

Normalising a category and growing a brand
Maximuscle Limited
Total Media Ltd , Maximuscle Limited
2009

Micra

Nissan Micra
Nissan Motor Company
Tbwa\London
1994

Moneyextra

Moneyextra: the quick and the dead. Launching a digital brand in an analog world
The Exchange
DDB London
2000

More 4

The new adult entertainment channel from Channel 4
Channel Four Television Corporation
DDB London
2006

Morrisons

Fresh growth for Morrisons
WM Morrison Supermarkets
Delaney Lund Knox Warren & Partners
2008

Motorola

Marketing Motorola in China
Motorola (China) Electronics
Ogilvy & Mather Advertising Beijing
2008

MTR

How branding generated sales, even in a recession
MTR Corporation
Ogilvy & Mather Advertising Hong Kong
2010

Orange

Pistemap: How skiing inspired transformation in digital marketing for Orange
Orange
i-level
2010

Myk menthol

Myk menthol: how advertising achieved great goals in a mature market
Malacoleaf
Schjelderup-Lund Bendixen & Partners
2000

Orange Just Talk

Orange just talk - the campaign that made the competition go ouch
Orange
WCRS
2000

Nutella

Wake Up to Nutella
Ferrero UK
Krow Communications
2009

Persil

How a dose of honesty put Persil back on top
Lever Europe
J Walter Thompson
2000

Pg Tips

Pg Tips tea revolution: how an established brand found room to move
Van Den Bergh Foods
DDB London
2000

Pilkington Activ

Keep Up World
Pilkington
BJL Group
2007

Remember A Charity

Pennies from Heaven
The Remember A Charity Consortium
DDB UK
2010

Resolva 24H

Weed it and reap: How Resolva 24H took control of the weedkiller market
Westland
TBWA\Manchester Limited
2009

Road Safety

The longer-term effects of seatbelt advertising
Department of Environment (NI) and the Road Safety Authority (ROI)
LyleBailie International
2008

Self Assessment

How a change in advertising direction proved that tax doesn't have to be taxing
HM Revenue and Customs
Miles Calcraft Briginshaw Duffy
2006

Slendertone

Keeping Your Dragon Happy: How Slendertone delivered its venture capitalist investors sustainable business growth
Bio Medical Research Ltd.
Publicis Ltd
2009

Sony Ericsson K750i/W800i

K750i 'Take your best shot with a phone'/W800i 'The soundtrack to your life'
Sony Ericsson Mobile Communications
Bartle Bogle Hegarty
2006

Subway Stores

Sub of the day
Subway/Doctors Associates Inc
Frame Agency and MediaCom Scotland
2007

Terry's Chocolate Orange

Terry's chocolate orange: a big bright orange future
Kraft Foods Uk
DDB London
2000

TEST

TEST
TEST
TEST
1980

Trident

Making a small budget go a long way
Metropolitan Police Service
Miles Calcraft Briginshaw Duffy, MediaCom
2008

Virgin Mobile Australia

Virgin Mobile Australia
Host
2004

Weetabix

The Weetabix week
The Weetabix Food Co
WCRS
2007

Women's Aid

Valentine's Day
Women's Aid
Grey London
2006