2011 Awards

Program of Humanitarian Attention to the Demobilised

Grand Prix Winner Best Social Value Gold award winner Best International
FARC Operation Christmas campaign
Colombian Ministry of Defence
Lowe-SSP3
2011

Marie Curie Cancer Care

Best New Learning Gold award winner Best Newcomer
How Marie Curie Cancer Care benefited from using advertising to ask people to collect money rather than simply give money
Marie Curie Cancer Care
DLKW Lowe
2011

Depaul UK

Gold award winner
iHobo
Depaul UK
Publicis
2011

Ovaltine

Gold award winner
Small slice, big pie: How moving from a milky sleep aide to a daytime break drink paid dividends for Ovaltine
Twinings
WCRS&Co/Engine
2011

first direct

Best Dedication to Effectiveness Silver award winner Best Social by Design
first direct live
first direct
Mindshare
2011

Organ Donor Register

Effectiveness Company of the Year Silver award winner
When it is better to receive than to give
NHS Blood and Transplant
Abbott Mead Vickers BBDO
2011

Aquafresh Kids

Silver award winner Best Channel Planning
Helping Mum win the Bedtime Battle
GSK
MediaCom , Kids Industries
2011

Jungle Formula

Silver award winner
From repellent to compelling or how Jungle Formula took the sting out of summer
Omega Pharma
VCCP
2011

Promote Iceland

Silver award winner
Inspired by Iceland
Promote Iceland
The Brooklyn Brothers
2011

PepsiCo Walkers

Effectiveness Company of the Year Bronze award winner
Sandwich
PepsiCo Walkers
Abbott Mead Vickers BBDO
2011

East Midlands Trains

Bronze award winner
How an email CRM programme helped boost the profitability of off-peak services
East Midlands Trains
LIDA
2011

Fiat

Bronze award winner
Fiat Portal
Fiat
AKQA
2011

Lynx

Bronze award winner
Using social media to drive brand loyalty - Lynx Facebook campaign
Unilever UK
Tullo Marshall Warren
2011

McCain

Bronze award winner
Driving a Wedge between chips, chips and more chips
McCain Foods
PHD Media
2011

The Economist

Bronze award winner Effectiveness Company of the Year
The Economist
The Economist
Abbott Mead Vickers BBDO
2011