There are two judging panels in the IPA Effectiveness Awards - an industry panel and a client panel.
The Industry panel decide the shortlist (by making sure that each shortlisted paper fulfills the requirement of clearly demonstrating a return on marketing investment). The Client panel then attributes each shortlisted paper a Gold, Silver or Bronze Award and allocates the special prizes.
Sir John Sunderland
Former Chairman, Cadbury plc
(Chairman of Judges)
Biography
Dan Cobley
Marketing Director, UK, Ireland and Benelux, Google
Biography
Hilary Cross
Director of External Affairs, MacMillan Cancer Support
Biography
Jeremy Davies
Brand & Communications Director, Abbey
Biography
Roisin Donnelly
Corporate Marketing Director, Procter & Gamble UK & Ireland
Biography
Andy Gilson
Marketing Director, General Motors UK and Ireland
Biography
Jo Kenrick
Marketing and Customer Proposition Director, B&Q
Biography
David Pemsel
Group Marketing Director, ITV
Biography
Richard Tolley
Group Marketing Director, Dairy Crest
Biography
David Wheldon
Global Director of Brand and Customer Experience, Vodafone UK Ltd
Biography
Sir John Sunderland, Former Chairman, Cadbury plc (Chairman of Judges)
Sir John Sunderland was appointed Chairman in May 2003, having joined Cadbury Limited in 1968. Over the years he has worked on both the confectionery and soft drinks sides of the business, on the Boards of Cadbury Ireland, Cadbury Schweppes South Africa, as a founding Director of the Coca-Cola Schweppes UK joint venture in 1987, and then as Managing Director of Trebor Bassett. He is a Non-executive Director of Barclays plc, Deputy President of the Confederation of British Industry, a Director of the Financial Reporting Council, an Adviser to CVC Capital Partners and an Advisory Board member of Trinsum Group (formerly Marakon and IFL), an Association Member of BUPA, a Governor of the Court of Henley Management College, and President of the Chartered Management Institute. He was President of the UK Food and Drink Federation 2002 – 2004, President of ISBA, the Incorporated Society of British Advertisers, 2002 – 2005 and President of the CBI 2004 – 2006. He was knighted in the Queen’s Birthday Honours in June 2006.
Alan Bishop, Chief Executive, COI
Alan is the Chief Executive of Central Office of Information (COI). After taking a degree in history at Oxford, Alan decided to have some fun in advertising before getting a proper job. Twenty eight years later, having had to prove himself as Chairman of Saatchi & Saatchi both in London and New York, he finally managed to become a civil servant. Now, Alan manages a Government department responsible for getting the best value for the taxpayer from a total marketing expenditure of over £300m covering consultancy, advertising, direct marketing, broadcast production, publishing, digital media, research, PR and sponsorship, promotions and event management. In 2005 the Government News Network was amalgamated with the COI to create an integrated news and marketing service. Last year Directgov and the Media Monitoring Unit were also transferred to COI from the Cabinet Office.
Dan Cobley, Marketing Director, UK, Ireland and Benelux, Google
Dan Cobley joined Google as Marketing Director, UK, Ireland and Benelux in May of 2006. Dan shows consumers how Google's products enable them to find the information they are searching for, and businesses how Google's advertising programmes help them connect better to customers. Prior to Google, Dan was VP Brand and Marketing for Capital One Europe where he spent three years and helped make the company the UK’s leading new card issuer, and before that, two years as Marketing Director at Ask Jeeves, working in the UK and the US. Previously Dan spent five years with Pepsi in various marketing and operations roles, and he has also worked as a strategy consultant with Monitor Company. Dan has a first degree in Physics from Oxford and a Masters in Management from Cambridge.
Hilary Cross, Director of External Affairs, MacMillan Cancer Support
Hilary is joint Director of External Affairs at MacMillan Cancer Support alongside Lynda Thomas. After a few years as a journalist Hilary started in charity communications at Friends of the Earth in 1991. She spent a few years in animal welfare at WSPA then, ignoring the advice never to work with animals or children, moved to the NSPCC in 1996 where she was part of the team that launched the Full Stop Campaign in 1999. Hilary has been at Macmillan since 2001 starting as Head of Media. She has a wide brief which includes Macmillan's brand and advertising, marketing, media & PR, digital media, policy, campaigns and public affairs activity. After the rebrand of Macmillan to Macmillan Cancer Support in 2006, public awareness of Macmillan and its services and the charity's influence have grown enormously. Hilary's team won a Third Sector Award in 2006 for its ‘Better Deal’ campaign, which addresses the financial impact of cancer and, in 2007, with brand agency Wolff Olins, Macmillan won a dba Design Effectiveness Award.
Jeremy Davies, Brand & Communications Director, Abbey
Jeremy is responsible for the group’s marketing activities and branch development programme, and has overseen two full rebrandings of the business. He began his career at JWT in 1990, as a law graduate from Exeter University. After working in Amsterdam and Sydney, and completing an MBA at the Judge Business School, Cambridge, he became the founder and Managing Director of JWT’s brand and digital consultancy. In 2001, he left to join the cable group NTL, where he served as Director of Content and, latterly, Marketing Director. Jeremy is also a non-executive director of the Newspaper Marketing Agency.
Roisin Donnelly, Corporate Marketing Director, Procter & Gamble UK & Ireland
Roisin is responsible for marketing on all P&G brands, including the Gillette portfolio. Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe, Middle East and Africa. Under Roisin’s leadership, P&G UK & Ireland's marketing organisation has won a record number of marketing awards including 10 Product of the Year awards in both 2006 and 2007. She was also recognised as FMCG Marketing Employer of the Year and elected Marketer of the Year in 2007. Roisin is Chairman of Cosmetic Executive Women, a fellow of the Marketing Society, a member of the Marketing Group of GB, and a member of WACL. She is also on the business committee of Glasgow University.
Andy Gilson, Marketing Director, General Motors UK and Ireland
Andy is responsible for the Vauxhall, Saab, Chevrolet, Cadillac and Hummer brands in the UK and the Opel brand in Ireland. He graduated from Bath University in 1984 with a BSc(Hons) in Business Administration, joined Vauxhall in 1989, and has held a number of positions in the Marketing and Sales teams. In addition he has had two international assignments with General Motors; one in the European Marketing Team based in Germany and the second working for a Dealer Group in Southern California. He became UK Marketing Director in February 2004.
Jo Kenrick, Marketing and Customer Proposition Director, B&Q
Jo is currently Marketing and Customer Proposition Director on the board of B&Q, who she joined in February 2006. She is responsible for Customer Insight, Proposition Development, Format Development, Communications, PR, CSR, Multi-Channel Development and DIY.com, and the management and development of B&Q’s own and exclusive brands. Previously, she was Marketing Director of the National Lottery for three and a half years. Prior to that she held various sales and marketing positions with Masterfoods, Walkers, Snackfoods, Asda, Woolworths and the house builders Wilson Connolly.
David Pemsel, Group Marketing Director, ITV
David joined ITV in July 2005 as Marketing Director before becoming Group Marketing Director in January 2007. He has worked in a number of senior roles within advertising and marketing, namely Head of Marketing Communications at Hutchinson Telecom, Group Account Director at Ogilvy & Mather and Managing Partner at St Lukes, which the Harvard Business Review described as the most ‘creative agency on earth’, and was voted agency of the year in 1997. He was head hunted by Elizabeth Murdoch to launch Shine Entertainment, as Managing Director he worked with WPP to create ShineM providing content solutions for brands. Following Shine he set up a new agency in partnership with Interpublic and Andy Law (ex-Chairman of St Luke’s) which managed clients such as Channel 4, Daimler Chrysler, Disney, and Discovery. He sold his stake to Andy Law in 2004.
Richard Tolley, Former Group Marketing Director, Dairy Crest
Richard has worked with Dairy Crest since 1998 when he joined as Sector Manager Foods and NPD. Most recently he was Marketing Director for the Foods Division, prior to his appointment in his current role in May 2007. Richard developed his marketing skills and experience originally with Unilever, before moving to Kraft, Anchor Foods and then Northern Foods, before the move to Dairy Crest.
David Wheldon, Global Director of Brand and Customer Experience, Vodafone UK Ltd
Before joining Vodafone, David held senior positions on both sides of the marketing fence. Starting at Saatchi & Saatchi in 1983, he then went on to be the Managing Director of Lowe Howard-Spink in London. He later moved to the role of Global Director and VP of Advertising for the Coca-Cola Company under the aegis of Sergio Zyman. David then returned to the agency world as President of BBDO Europe and finally arrived at Vodafone via WPP in 2004.