The IPA Effectiveness Awards were established in 1980 and are recognised by agencies and clients as Adland’s most rigorous award scheme. Its databank of over 1400 case histories are considered invaluable to anyone interested in, or working in, marketing and marketing communications because they prove the payback on marcomms spend and provide a comprehensive explanation for winning business strategies. For information on how to access case histories click here.
The 2010 Awards are open worldwide to agencies, media owners and clients
The competition that runs in the ‘even year’ (2010 onwards) is open to agencies, media owners and clients worldwide. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
The closing date for entries is Friday 23rd April 2010. The shortlist will be announced in September and the Awards ceremony will be held in London on the 1st November 2010 at the Hilton Park Lane.
Information about all aspects of the 2010 competition can be found on the left hand side of this page.
The 2010 IPA Effectiveness Awards are sponsored by Thinkbox, Warc; the official publishers of the effectiveness case histories, Clear Channel,Velti and Viadeo. They are supported by Campaign magazine.
The 2011 Awards are limited to campaigns with a budget of up to £2.5 million
The competition that runs in the ‘odd year’ (2011 onwards) is limited to campaigns with a total annual marketing communications budget of up to £2.5 million. This competition is open to agencies, media owners and clients from the UK only. 3,000 word cases histories will need to be submitted at the end of April 2011. The shortlist will be announced in September and the Awards Ceremony to be held in London in November 2011.