It is for this reason that this scheme has also been copied by eight other countries worldwide since the UK launch in 1980.
Case histories are invaluable to anyone interested in marketing and marketing communications, both in the writing and the reading, because they:
– prove that communications can be a highly profitable investment
– ensure high standards of evaluation and campaign analysis
– provide an explanation for winning business strategies
The 2010 Awards are open worldwide to agencies, media owners and clients
The competition that runs in the ‘even year’ (2010 onwards) is open to agencies, media owners and clients worldwide. Case histories will need to be submitted by Friday 23rd April 2010. Papers entered from a single entrant must be no more than 4,000 words (excluding appendices/titles/footnotes/and any wording in figures or graphs provided). Papers that are jointly entered (creative agency and media agency for example) may have an additional 500 words to make specific reference to the broader marketing strategy deployed. A word count will be asked for on the entry form.
The shortlist will be announced in September and the Awards ceremony will be held in London in November 2010.
The 2011 Awards are limited to campaigns with a budget of up to £2.5 million
The competition that runs in the ‘odd year’ (2011 onwards) is limited to campaigns with a total annual marketing communications budget of up to £2.5 million. 3,000 word cases histories will need to be submitted at the end of April 2011, with the shortlist announced in September and the Awards Ceremony to be held in London in November 2011. This competition will be open to agencies, media owners and clients from the UK only.
The 2010 IPA Effectiveness Awards are sponsored by Thinkbox and are supported by Warc, official publishers of the effectiveness case histories, as well as ClearChannel and Campaign.