It is for this reason that this scheme has also been copied by eight other countries worldwide since the UK launch in 1980.
Case histories are invaluable to anyone interested in marketing and marketing communications, both in the writing and the reading, because they:
– prove that communications can be a highly profitable investment
– ensure high standards of evaluation and campaign analysis
– provide an explanation for winning business strategies
Odd years Awards are limited to campaigns with a budget of up to £2.5 million
The competition that runs in the ‘odd year’ (2009 onwards) is limited to campaigns with a total annual marketing communications budget of up to £2.5 million. 3,000 word cases histories will need to be submitted towards the end of April 2009, with the shortlist announced in September and the Awards Ceremony to be held in London in November 2009. This competition is open to agencies, media owners and clients from the UK only.
Even years Awards are open worldwide to agencies, media owners and clients worldwide
The competition that runs in the ‘even year’ (2010 onwards) is open to agencies, media owners and clients worldwide. 4,000 word case histories will need to be submitted towards the end of April 2010, with the shortlist announced in September and the Awards ceremony to be held in London in November 2010.
The 2009 IPA Effectiveness Awards are sponsored by Thinkbox and are supported by WARC, official publishers of the effectiveness case histories.