2011 Client Judges

Lord Black of Brentwood, Executive Director, Telegraph Media Group, Chairman of Judges

Guy Black, who was appointed a Life Peer in 2010, has had a career in both the media and politics. Executive Director of the Telegraph Media Group since 2005, he was previously Director of Communications for the Conservative Party and Press Secretary to Michael Howard when he was Leader of the Opposition between 2003 and 2005, and before that Director of the Press Complaints Commission from 1996 to 2003. He is Chairman of the Press Standards Board of Finance, a Director of the Advertising Standards Board of Finance (ASBOF), Chairman of the Commonwealth Press Union Media Trust and a member of the Guild of St Bride's. He graduated from Peterhouse, Cambridge with first class honours in history, his interest in which has led him to become a Trustee of the Imperial War Museum, and he is also a member of the Council of the Royal College of Music.

Andy Bolden, European Media Director, GlaxoSmithKline

Andy began his career in the early 70s as a TV buyer at Y&R, eventually leaving the media agency side in 2002 from CIA as their Client Service Director. After 30 years in various full service and media agencies, he joined GlaxoSmithKline (GSK) in April 2003, where he is responsible for the relationship between the GSK brand teams and the media networks across Europe. Andy is in charge of a team of four, in market, media managers to deliver best practice media management across the regions. He also represents GSK on the TV Action Group at ISBA, and sits on the WFA Media Committee.

Elizabeth Fagan, Executive Marketing Director, Boots UK

Elizabeth was appointed Executive Marketing Director for Boots in July 2007, having previously rejoined Boots as Managing Director of Boots Opticians in November 2006. She also worked for Boots some 16 years ago as Group Buyer. Her earlier career involved working for DSG International for 10 years where she held a number of senior positions, including Marketing Director, Group Marketing Director, and Managing Director of The Link. She is a member and past President of Women in Advertising and Communications Club (WACL). Elizabeth was appointed to the ASA Council in April 2006.

Duncan MacCallum, Former Head of Nestlé Brand Strategy, Nestlé

Duncan took on this newly created role in July 2010 leading the development of the Nestlé brand strategy. A marketing graduate from Lancaster University he joined Nestlé as a marketing trainee and now, 26 years later, he has wide experience across marketing and sales functions. His early career saw him working across many of the portfolio of Nestlé household brands. In the mid 90s he completed a three year post as a strategic marketing adviser in Vevey, Switzerland. Returning to the UK in 1998, he led the Asda sales team and then took a further role in beverages channel management. Subsequent posts in the corporate marketing team, as head of marketing services and leader of the marketing capability team preceded his current appointment.

Betty McBride, Director of Policy and Communications, British Heart Foundation

Betty McBride joined British Heart Foundation (BHF) in 2000. She was previously Head of Press and PR at development aid charity Voluntary Service Overseas and then Help the Aged. Before moving to the voluntary sector she was a newspaper journalist and documentary maker at BBC TV. She leads the multimedia, advocacy and public affairs teams at the BHF, promoting the work of the charity and campaigning for heart health improvements. Her team is responsible for the BHF’s social marketing and brand development work. Betty chairs the Cardio Vascular Coalition of Charities and sits on the Council of the Association of Medical Research Charities (AMRC) and Action on Smoking and Health (ASH).

Torsten Schuppe, Marketing Director UK and Ireland, Google

Torsten heads up marketing for the UK and Ireland across all of Google’s products; search, mobile, YouTube, Chrome to name a few. Prior to joining Google, Torsten was the European CMO of eBay, and before that Marketing Director for Bertelsmann’s Direct Group, looking after brands such as BOL and WorldBooks in the UK. He began his career in the TV world with RTL Group in Luxembourg. Torsten holds two business and economics diplomas from the Koblenz School of Management (WHU) in Germany and the EM Lyon in France.

Russ Shaw, Vice President and General Manager for Mobile, Skype

Russ Shaw is responsible for developing and driving Skype’s overall mobile strategy and partnership value proposition globally. This involves developing an ecosystem focussed on mobile strategic partnerships that are driven by customer needs. Russ joined Skype in 2009 after four years with Telefonica/O2, where most recently he was Global Innovation Director for the Telefonica Group. Prior to this he worked at O2, first as UK Marketing Director (where he negotiated the sponsorship deal to create The O2), and then appointed as Innovation Director for O2’s UK operations. Before entering the telecoms industry, Russ spent many years marketing consumer financial services, including 10 years at American Express, in a variety of international marketing, advertising and brand management roles in the consumer card and global network services divisions.

Robert Tansey, Group Brand Marketing Director, BSkyB

Robert started his career as a strategic planner at Publicis in the mid 90s. His final agency role was at HHCL from where he was seconded to Sky for six months. Seven years later, he is still there. As Group Brand Marketing Director, he has responsibility for all of Sky’s brand strategy, above the line marketing and magazine portfolio. He is also Chairman of Team Sky, whose ambition is to win the Tour de France with a British rider in the next four years, thereby inspiring another million Britons to get on their bikes.

Simon Tilden, Global Category Director of Advertising, Diageo

Simon started his career at Saatchi & Saatchi, moving from there to D’Arcy Masius Benton and Bowles and finally to McCann Erickson. Over some 29 years in advertising, Simon has worked with many international brand owners, including Coca Cola, Phillips, Reebok, Mars and Wrangler. Not confined to just work out of London, Simon went to Moscow in 1993 spending three years as Client Service Director for D’Arcy Masius Benton and Bowles. He also spent time in other Central and Eastern European countries. At the beginning of 2006 Simon joined Diageo as Global Category Director of Advertising. His role is to work closely with marketing stakeholders at all levels to develop and refine ways of working with agencies, improve quality of output, manage the agency portfolio and improve value from marketing investment.

Catherine Woolfe, Head of Advertising and Marketing Communications, E.ON

Catherine has been Head of Advertising and Brand Strategy at E.ON since 2007. She is responsible for E.ON’s UK marketing activities encompassing integrated advertising, media, brand management, research and insight, digital and social marketing. Catherine previously worked for Volkswagen for seven years where she held various roles in the brand’s marketing function. She was most recently responsible for leading VW’s integrated through-the-line communications, sponsorship and consumer PR activity, winning numerous creative and effectiveness awards for the brand. Catherine is also a member of ISBA’s Executive Committee.