2010 Industry Judges

David Golding, Founding Partner of Adam & Eve, Convenor of Judges 2010

David graduated with a first class degree in history from Bristol University, followed by a MBA at Cass Business School in 2002. He started his career at Bates UK as a graduate trainee in 1994, moving to WCRS in 1997. In 2004 David joined RKCR/Y&R as Head of Planning, helping steer the agency to being IPA Effectiveness Agency of the Year in 2004 and picking up the IPA Effectiveness Grand Prix in 2007 for M&S. Early in 2008 David co-founded Adam & Eve, a new communications agency which has gone on to count John Lewis, Foster's, Phones 4U and The Telegraph among its client list.

Marie Oldham, Chief Strategy Officer at MPG, Deputy Convenor of Judges 2010

Marie joined MPG in September 2000, where she is currently Chief Strategy Officer. She works mainly on The National Lottery and BBC, ensuring quality thinking that drives integrated communications planning for clients. During her 23 years in the business, her career has included agencies such as Wilson Hartnell, Brian Cronins, Adsell (all Dublin), FCB, and Leo Burnett, working with clients such as Cadbury, Daily Mail, Rimmel, Nickelodeon, United Airlines, Daily Star, McDonalds, United Biscuits, Paramount TV, Esure, Camelot and BBC. Marie has also worked at BBC Worldwide as Business Development Director.

David Alterman, Partner, The Nursery Research and Planning

Louise has an M.Sc in Operational Research and a B.Soc.Sc in Mathematical Economics. She attended the LSE’s first Advanced Econometrics Summer School in 1995 and more recently the Time Series Analysis summer school at Queen Mary. In 1996 Louise was one of the founding partners of Holmes & Cook, specialists in econometric analysis and its use in evaluating communications and marketing activity. Prior to Holmes & Cook Louise worked at Beecham and Ogilvy and Mather, before joining BMP in 1986 to set up and run their econometrics department. Louise has a particular interest in all aspects of communication evaluation and has co-authored many winning IPA Effectiveness Awards case-histories including Grand Prixs for PG Tips, Tesco and O2. Louise has spoken about using econometrics for advertising evaluation in several countries and is highly regarded for her ability to communicate with non-technicians.

Peter Cowie, Managing Partner, Oystercatchers

Peter is a founding partner of Oystercatchers with Suki Thompson. He has 28 years experience working in advertising and marketing. Peter began his career in advertising as a trainee at Ogilvy, then spent seven years at CDP in its creative heyday and was head of account management at WCRS. He then went client-side and became a founding partner of Two-way TV, a revolutionary interactive TV service. After two years at Brunswick PR, he was then invited to join a dot.com start up team, Sharepeople.com, which was successfully sold to American Express. Peter spent the last five years with WPP-owned advertising agency, JWT, where he was head of new business. Following this, he became Managing Director of FITCHLive, a design business specializing in live events.

Dr Ali Goode, Cognitive Brand Psychologist, Duckfoot

Dr Goode spent 10 years as an academic psychologist researching the two-process mind in the areas of learning, memory and preference using different implicit / explicit research techniques. During this time he developed an interest in modelling advertising using implicit measures and completed a PhD investigating the relationship between implicit testing and advertising effectiveness. In 2002 he moved into the commercial world joining Duckfoot Research where he developed his theoretical work into practical tools for clients such as Virgin Trains, Kellogg’s, Heinz and Sky; work which has been acknowledged with three Market Research Society awards. He is now the director of Cogresearch, a company dedicated to the application of behavioural economics and implicit testing to commercial research problems.

David Iddiols, Senior Partner, HPI Research Group

David is a Senior Partner within HPI. He has particular experience in researching communications and integrated marketing issues and works for a mix of blue-chip clients. David is a renowned and respected speaker and author, and has made appearances on TV as well as on many conference platforms. For several years he ran the Market Research Society (MRS) specialist course on Advertising Research and has previously won the MRS Conference Best Paper Award for Research Effectiveness. Outside the world of research, David has set up Café Kick and Bar Kick in London, presides over Hanwell Town Football Club and, in 2004 he invented an award winning board game, which has sold over 50,000 units.

Jeremy Martin, Managing Partner, Camall Research

Jeremy started his career as a lecturer of English in Further Education. In 1984 he moved into qualitative research at the HPI. After four years, he formed his own company with Debbie Carne – Carne Martin. Carne Martin specialised in brand and communication research and grew steadily until it was bought by Creston plc in 2004. In that time Jeremy was instrumental in helping develop a range of successful advertising campaigns for clients like VW, Halifax, Vodafone, and the COI. In 2009 he left the Creston Group and founded Camall – a research agency that specialises in communication development.

Prof Malcolm McDonald, Chairman, Brand Finance

Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an honorary Doctorate from Bradford University. He is a Professor at five of the top UK postgraduate business Schools, and until recently was Professor of Marketing and Deputy Director at Cranfield School of Management with special responsibility for E-Business. Currently, he is Chairman of Brand Finance plc and spends much time working with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP and the like in most countries in the world. Malcolm has written 43 books, including the best seller Marketing Plans; how to prepare them; how to use them and many of his papers have been published. His current interests centre around the measurement of the financial impact of marketing expenditure and global best practice key account management.

Geoff Payne, Senior Partner, Thinktank

Geoff was one of the three qualitative researchers who founded HPI in 1978, alongside Ted Hudson and David Iddiols. In 2004, Geoff left HPI after completion of its sale to IPG, and launched Thinktank with Sabine Stork, a former HPI Partner, with a mission of bringing ‘wisdom and fresh thinking’ to the stagnant world of research. Thinktank majors in international qualitative brand and communications development with key clients including Nokia, Johnson & Johnson, GSK and Danone. Geoff has a history in strategic and creative development and has helped give birth to some great campaigns over the years, from iconic work on Virgin Atlantic and Orange to Cadbury Dairy Milk.

Stuart Pocock, Managing Director, Observatory International

Paul Twivy, Founder, Twivy Consultancy

Helen Weavers, Consultant, Real World Planning