2010 Client Judges

Lord Burns, Chairman, Channel Four, Chairman of Judges 

Terry Burns is Chairman of Channel Four Television Corporation, Chairman of Santander UK, and Glas Cymru (Welsh Water). He is also a non-executive director of Banco Santander SA and Chairman of the Governing Board of the Royal Academy of Music. Terry began his career in 1965 at the London Business School, becoming Professor of Economics in 1979. In 1980, he was appointed Chief Economic Advisor to the Treasury and Head of the Government Economic Service. He became Permanent Secretary to the Treasury in 1991, being appointed a life peer after seven years in the post. He has also been Chairman of Marks & Spencer, and a non-executive director of the Pearson Group, The British Land Company and Legal & General. His current professional roles include President of the Society of Business Economists, President of the National Institute of Economic and Social Research and Vice-President of the Royal Economic Society.

Philip Almond, Global Brand Director, Baileys

Philip became Global Brand Director of Baileys in October 2009. Previously he was Marketing Director of Diageo GB. Philip had worked for Diageo and its predecessor company, Grand Met, since 1994 and held a variety of marketing and commercial roles in the UK and the US - mostly in Drinks, but also including a stint as Marketing Director of Burger King UK. He started his career in advertising, at Ogilvy and Mather and then in marketing consultancy. Philip holds an MBA from London Business School and an MA in English Literature from Cambridge. He is Chairman of the Gin and Vodka Association, a council member of ISBA and a Fellow of the Marketing Society.

Gill Barr, Head of Marketing UK and Ireland, MasterCard

Gill recently joined MasterCard as Head of Marketing for the UK and Ireland where she is responsible for consumer and business to business marketing. Her background has been in marketing and strategy with much of her career history focusing on the retail sector. She was previously the Marketing Director of John Lewis and has held senior positions within Woolworths, Superdrug, Wickes and KPMG, where she was a consultant in their retail practice. Since 2004 she has been a Non Executive Director of Morgan Sindall plc, the construction group whose activity ranges from social housing to civil engineering. Gill has a B.Sc in Psychology from the University of Aberdeen and an MBA from the London Business School.

Jude Bridge, Head of Marketing, Campaigns and Communications, Save The Children

Jude joined Save The Children as Director of Marketing, Campaigns and Communications in January 2010. After graduating from Oxford with a degree in Jurisprudence she joined Unilever as a marketing trainee and worked across a broad range of brands in both UK and international roles. She joined United Biscuits in 1995, where she was Marketing Director of the KP snacks business before taking up the role of International Brands Director. After 15 years on the client side she joined Publicis as a Board Account Director. In 2001 she joined Marks and Spencer, where, as Director of Marketing Communications she oversaw through-the-line development of the YOUR M&S campaign which was the catalyst for brand recovery and which was awarded the IPA Effectiveness Awards Grand Prix in 2006. Jude is also a trustee of the Prostate Cancer Charity and of Groundwork.

Tim Brooks, Marketing Director of Healthcare, GSK Consumer Healthcare UK

Tim manages GSK’s UK portfolio of over-the-counter (OTC) healthcare brands in categories as diverse as quitting smoking, weight management, colds and flu and pain. In 2009 he led the UK launch of the weight management brand, Alli, which became the largest ever OTC medicine launch. He entered the UK business from GSK’s global marketing division working on Panadol. Tim joined GSK ten years ago from The Distillery, a strategic consultancy specialising in brand strategy and innovation, and prior to that he was a board director at DIA, the packaging and design consultancy now owned by Havas. Outside work, Tim’s passion lies in writing, and he has just completed his first novel.

Martha Lane Fox, Non Executive Director, Marks & Spencer, Channel Four and Mydeco

Sharon graduated in Economics and Social History from York University. She began her career in 1996 at the Billett Consultancy where she learned a bit about econometrics and a lot about evaluation. After three years she moved to Saatchi & Saatchi and then onto ZenithOptimedia. In 2003, she joined the Home Office Communications Directorate to lead the Crime and Police campaigns which, between them, have picked up seven IPA Effectiveness Awards. In 2007, Sharon became the Head of Strategy and Insight and last year she added the Head of Marketing to her responsibilities. The Home Office marketing unit tackles issues of huge public importance such as binge drinking, drug use, knife carrying, domestic violence, crime prevention and neighbourhood policing.

Nigel Gilbert, Former Group Marketing Director, Lloyds Banking Group

Until he resigned at the end of 2009, Nigel was Group Marketing Director of Lloyds Banking Group. He led the reinvigoration of the Lloyds TSB brand with a new customer proposition, “for the journey…” and secured the first official sponsorship of the London 2012 Olympic Games. He was also voted ‘Marketer of the Year’ by the Financial Services Forum. Following the takeover of HBOS in late 2008, Nigel’s responsibility expanded to include all brands within the Lloyds Banking Group, including Halifax, Bank of Scotland, Lloyds TSB, Scottish Widows, Birmingham Midshires and C&G. Before joining Lloyds TSB, Nigel enjoyed a career in advertising, working at companies including Lowe Worldwide where he was responsible for developing HSBC’s ‘The World’s Local Bank’ Campaign, and latterly as and CEO of Lowe Asia Pacific, at Y&R Europe, where he ran the global communications work for Ericsson mobile phones, and at Dentsu, Y&R’s agency in Hong Kong.

Chris Jansen, Managing Director, British Gas Services & Commercial

John Petter, Managing Director, BT Retail Consumer

John joined BT in 2004 as Chief Operating Officer of the Consumer Division in BT Retail. He was responsible for the launch of BT Total Broadband and the Home Hub, as well as BT's response to the removal of price controls on Public Switched Telephone Network. In May 2008 John was promoted to Managing Director of the Consumer Division. Previously, John began as Head of Digital TV at Telewest in 2000, before being promoted to Marketing Director in 2001, and eventually overseeing a combined Marketing and Commercial function in 2003. John gained his experience in a variety of marketing roles at Proctor and Gamble in the years 1993-2000, covering a range of market sectors from UK health and beauty care, industrial cleaning in the B2B market, and global hair colourants.

Steve Sharp, Executive Director of Marketing, Marks & Spencer