2009 Client Judges

Lord Chadlington Chief Executive, Huntsworth. Chairman of Judges

Since 2000, Peter Chadlington has been Chief Executive of Huntsworth plc, the international public relations and healthcare communications company. Huntsworth employs 1,650 people and serves over 2,500 clients through an international network of 69 offices. In 2008, Huntsworth reported annual fee revenues of £159m and underlying pre-tax profits of £24m. Peter Chadlington read the Moral Science Tripos at Selwyn College, Cambridge before starting his career as a journalist, and then entered financial PR with ICFC (now 3i). He started Shandwick, in 1974 and ten years later floated the company on the London Stock Market. After Shandwick was sold to IPG in 1998, it became the largest PR firm in the world. Lord Chadlington has served as a non-executive director on a number of boards including HBOS, Britax and Tempus. He is also an active member of the Arts Council, Chairman of the Royal Opera House and was the first chairman of the Lottery distribution arm of the Arts Council of England. He has a number of charitable interests, particularly prison reform and the problems of addiction.

Sophie Castell, Head of Marketing, RNIB

Sophie is currently Head of Marketing at RNIB and has 20 years experience of marketing and strategic planning in the commercial and charity sectors. Her marketing career started at Coca-Cola, where she initially worked as a brand planner and then in a variety of brand management roles in the UK. She then transferred to the USA, spending time in the international marketing group and latterly serving as Vice-President heading up the Diet Coke Business Unit in North America. A graduate of University College London, Sophie holds an MBA from Cass Business School and a PhD from the University of Bristol. She is a fellow of the Chartered Management Institute and the Royal Society of Arts. From 2004 to 2007 she was a member of the UK Government Advisory Committee on Advertising.

Mark Giffin, Vice-President of Brand Strategy & Creative Development, Visa Europe

Mark is Vice President of Brand Strategy & Creative Development, responsible for brand strategy development and the implementation of advertising campaigns, sponsorship and promotions within Visa Europe. The purpose of Visa’s marketing in Europe is to stimulate card usage across its base of 330m cards in 34 countries and by so doing to increase its current market share of 12% of all consumer payments. Prior to joining Visa, Mark was an account director at Young & Rubicam where he managed a portfolio of clients including Unilever, British Gas, Kronenbourg, Fosters and the Jamaica Tourist Board. Mark holds a degree in Spanish, Politics and Economics.

Angus Maciver, Group Marketing and Communications Director, Morrisons

Angus joined Morrisons in October 2007 as Group Marketing and Communications Director. He is responsible for all external communications including Marketing (advertising, leaflets, magazines, in store ), Public Affairs (Press office), Corporate Affairs, Customer Services and Leadership of the CSR programme. He started his career in Procter & Gamble’s Brand Management function where he spent six years in several categories. From P&G he moved to PepsiCo where he spent ten years, initially and latterly with Walkers with a four-year stint in Central Europe based in Budapest. Roles included: Marketing, Sales, Franchise Management and Insights/Category Management. From PepsiCo he spent four years in Financial services with Prudential in a variety of marketing and commercial roles. Angus graduated from The University of Glasgow in 1986 with an MA in History and Politics.

Gerry Murphy, CEO, The Number UK

Gerry Murphy is the CEO of The Number UK Ltd, responsible for performance and profitability of 118 118. He joined the company in 2008 to take forward the strategic development of the company’s largest single European territory by volume and revenue. Since his appointment, the company has launched into the wider information economy with mobile information services. Prior to The Number, Gerry was at Superdrug, the health and beauty retailer, where he was instrumental in driving its brand, growth and competitive reach, before being appointed as Group Marketing Director for the parent company, AS Watson. His marketing career in retail and sales-oriented businesses includes Matalan, Toys R’ Us, Safeway and British Home Stores. He majored in Marketing and Language at the University of Strathclyde, and enjoys his pursuits of Iron Man competitions, triathlons, music, art and Italian culture.

Malcolm Roughead OBE, Marketing Director, VisitScotland

A graduate in Modern Languages from the University of Glasgow in 1981, Malcolm Roughead joined VisitScotland in 2001 from Guinness World Records, where he was Global Sales and Marketing Director and held a number of senior marketing positions over a 17-year period with Guinness in Africa, Europe, the Middle East and North America. He began in marketing at Nestle, followed by Beechams. Malcolm has been responsible for the repositioning of Scotland as a leading tourism destination and is responsible for the UK and Ireland, International, Visitor Services, Local Marketing and Business Tourism divisions within VisitScotland. Malcolm is a Fellow of The Institute of Direct Marketing and The Marketing Society and in March 2004 was awarded Scottish Marketer of the Year at the Scottish Marketing Awards. In the January 2006 Honours List he was awarded an OBE for services to Tourism. He has been Chairman of The Marketing Society (Scotland) since 2007.

Sharon Sawers, Head of Marketing, Strategy and Insight, The Home Office

Sharon graduated in Economics and Social History from York University. She began her career in 1996 at the Billett Consultancy where she learned a bit about econometrics and a lot about evaluation. After three years she moved to Saatchi & Saatchi and then onto ZenithOptimedia. In 2003, she joined the Home Office Communications Directorate to lead the Crime and Police campaigns which, between them, have picked up seven IPA Effectiveness Awards. In 2007, Sharon became the Head of Strategy and Insight and last year she added the Head of Marketing to her responsibilities. The Home Office marketing unit tackles issues of huge public importance such as binge drinking, drug use, knife carrying, domestic violence, crime prevention and neighbourhood policing.

Jennelle Tilling, Vice-President of Marketing UK & Ireland, KFC, Yum! Restaurants International

An experienced and award-winning marketing executive with a career spanning 16 years in the industry, Jennelle has particular expertise in retail, FMCG and food sectors. She joined Yum! in 1999, and since January 2006 has been Vice President of Marketing UK & Ireland. She is a highly respected member of the Yum! team internationally, and plays a significant role in mentoring emerging stars within the business. Recent recognition for Jennelle and her team includes a 2008 IPA Gold Award for Effectiveness to KFC UKI and advertising agency BBH, and the 2007 Marketing Society Award for brand revitalisation. She was also shortlisted for the Marketeer of the Year by the Marketing Society in 2007. Jennelle’s previous role was Chief Marketing Officer for Yum! Canada, with responsibility for the KFC, Pizza Hut and Taco Bell brands across a network of over 1200 franchise and equity stores. Prior to this she was the Director of Product Marketing for Pizza Hut US. She started her career at Yum! with Pizza Hut UK as Director of Marketing Strategy. Before joining Yum! Jennelle worked with McVities in the UK and Nestle Dairy products in Australia. An active contributor to the marketing industry in the UK, Jennelle is a member of The Marketing Society and ISBA, and regularly judges awards such as the Media Week, Marketing Society and Marketing Magazine Awards.

Mark White, Managing Director, Five

In 1988, Mark joined Thames Television as a sales assistant. After four years, and having reached the position of Deputy London Sales Manager, the Government took away the Thames license and Mark joined the UK Gold launch team. During his three years there he participated in the subsequent launch of UK Living. The offer of playing an integral role in establishing the UK’s final terrestrial broadcaster proved too strong to resist and in 1996 Mark joined the then Channel 5 as Sales Controller. After three years as Deputy Sales Director, the departure of Nick Milligan led to Mark’s elevation onto the Five board, as Executive Director of Sales. In 2006, he headed the team which successfully launched Five’s excursion into the digital arena, with new channels Five US and Five Life, now Five USA and Fiver. In 2008, Mark acted as Interim Chief Executive prior to the return of Dawn Airey. During this period he oversaw the Five brand refresh as well as the successful launches of digital channel Fiver and on-line service Demand Five. On her arrival, Dawn appointed Mark as Five’s Managing Director. Mark is also a Director of Thinkbox, the Chairman of Clearcast, and a member of the Advertising Association Council.