Winners Gallery [2008 - 1980]

2008 Winners

Acquisition Crime

Gold award winner Best New Learning (The Charles Channon Award)Best MediaBest Dedication to Effectiveness (The Simon Broadbent Award)

Cutting the cost of crime
The Home Office
RKCR/Y&R, The Home Office
2008

Audi

Silver award winner

Firing up the Quattro. How Audi accelerated into the 21st Century
Audi UK
Bartle Bogle Hegarty
2008

Cabwise

Bronze award winner

Creating a brand to help prevent rapes
Transport for London
WCRS, Mediaedge:cia, Incentivated
2008

Cadbury's Biscuits

Bronze award winner

Oh Happy Day: How advertising helped biscuits buyers discover a new name in chocolate digestives
Burton's Foods
Bartle Bogle Hegarty
2008

Danone Activia

Silver award winner

The value of letting the product shine
Danone UK
RKCR/Y&R
2008

Dave

Gold award winner

Now everyone has a mate called Dave
UKTV
Red Bee Media, UKTV
2008

De Beers

Silver award winner

Billion dollar ideas
De Beers
JWT
2008

Direct Payment

Silver award winner

Giving it to you straight
DWP/COI
Miles Calcraft Briginshaw Duffy
2008

Dove

Silver award winner

Dove's big ideal - From real curves to growth curves
Unilever
Ogilvy Advertising, MindShare Media UK
2008

Johnnie Walker

Gold award winner Grand Prix Winner Best International Multi-Market

From whisky producer to global icon: The story of 'Keep Walking'
Diageo
Bartle Bogle Hegarty
2008

KFC

Gold award winner

"Finger lickin good results" How celebrating taste reversed the fortunes of KFC
KFC UK
Bartle Bogle Hegarty
2008

Learndirect

Bronze award winner

Careers Advice from Learndirect: The whole story about being incomplete
UFI
RKCR/Y&R
2008

Lucozade Sport

Silver award winner

How we doubled sales by focusing on less
GSK
MediaCom, M&C Saatchi
2008

Marmite

Bronze award winner

Please look after this brand: the launch of the Marmite Squeezy
Unilever
DDB London
2008

Morrisons

Bronze award winner

Fresh growth for Morrisons
WM Morrison Supermarkets
Delaney Lund Knox Warren & Partners
2008

Motorola

Bronze award winner

Marketing Motorola in China
Motorola (China) Electronics
Ogilvy & Mather Advertising Beijing
2008

Public Awareness Campaign for Helmet Wearing

Silver award winner Best International Single Market

Winning Vietnam's helmet war
Asia Injury Prevention Foundation
Ogilvy & Mather Vietnam
2008

Radley

Silver award winner Best Small Budget

From bags to riches
Radley + Co
DDB London
2008

Road Safety

Bronze award winner

The longer-term effects of seatbelt advertising
Department of Environment (NI) and the Road Safety Authority (ROI)
LyleBailie International
2008

Sainsbury's Supermarket

Gold award winner Best Integration

How an idea helped make Sainsbury's great again
Sainsbury's
Abbott Mead Vickers.BBDO
2008

Trident

Bronze award winner

Making a small budget go a long way
Metropolitan Police Service
Miles Calcraft Briginshaw Duffy, MediaCom
2008

Virgin Atlantic

Silver award winner

How 15 years of communications helped break British Airways stranglehold
Virgin Atlantic Airways
RKCR/Y&R
2008

Waitrose

Silver award winner

David vs Goliath: The rematch
Waitrose
Miles Calcraft Briginshaw Duffy
2008